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Snapchat: The Next Great Advertising Platform – Levi Shapiro

How valuable is ten seconds of Millennial mindshare? Brands like McDonalds, Taco Bell, Audi and the NBA are ramping up their advertising efforts with Snapchat, the photo and video app that disappears in 10 seconds. Although there are many skeptics I am not one of them. Snapchat is poised to become the next great advertising platform.

Brands crave scale, demographics and engagement. Snapchat can check all three of those boxes.

Scale : Every day, 700 million snaps and 1 billion stories (a thread that can be viewed for 24 hours) are viewed. There are more than 30...

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My Banned Word Holiday Rant - Shelly Palmer
By Shelly Palmer

According to the US Department of Labor (www.dol.gov) Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

So, just for fun and, in honor... more

Are Copyrighted Works Only By and For Humans? -- Mark A. Fischer
By Mark Fischer

Why should humans own all the world’s copyrights? The question is prompted by a photograph that’s made worldwide news. In Indonesia, a female crested black macaque monkey picked up a camera owned by photographer David Slater. I won’t focus much on the story of the monkey and her selfie because that topic has already been well-discussed in the media. Yet the story sets the table for more intriguing and ultimately more ... more

Sinclair Broadcasting Rewrites TV Station Business Model -- Simon Applebaum
By Simon Applebaum

America's biggest owner of television stations stands ready to leap three bounds into being a big content force for those stations and beyond.

The bounder I’m alluding to is Sinclair Broadcast Group, with more than 150 stations nationwide, affiliated with all five major broadcast networks (ABC, CBS, The CW, Fox and NBC) and Fox's MyNetwork TV weeknight service. Sinclair's reach includes Baltimore, Minneapolis, San Antonio,... more

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