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CBS Outdoor Rebrands as Outfront Media -- Jodi Senese, CMO, CBS Outdoor
While the advertising business has a long history, out-of-home is the only form of advertising that is increasingly relevant today. Outdoor is no longer an island. With the convergence of out-of-home with technology, digital, social and mobile advertising, the landscape is changing.
The out-of-home industry has transformed over the last decade to perfectly position itself for the future. CBS Outdoor is taking a leadership role in this industry transformation. Starting in November we will be known as Outfront Media. The new brand name will be visible on hundreds of thousands of billboards and digital screens, in train stations and on buses and other out of home advertising locations from Times Square to the Sunset Strip.
The way we describe our business – ...
Adobe and Nielsen to Create Industry's First Comprehensive Measurement Platform for Digital Content - Press Release of the Week
By Press Release
Census-based Digital Content Ratings to Measure Audiences Accurately and Consistently across Devices; ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom and others part of Initial Rollout"AHS: Freak Show" Tackles Fiona Apple, Jason Biggs Pees on Chelsea Handler and More Top Videos from TVGuide.com
Closing in on the Gender Divide: Observations from Advertising Week – Charlotte Lipman
By Charlotte Lipman
At this year’s Advertising Week there were numerous sessions that confronted the question, “How do we talk about women?” It is no small feat to evaluate the advertising industry in this respect. Panelists participating in “Rethinking Marketing to Women,” co-sponsored by Lean In and Getty Images, stressed the consumer demand for authentic storytelling about women. Other seminars more squarely took the... more
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