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Bill McGoldrick, Tricia Helfer and Dave Howe
Planet Ed: Syfy Remains at the Forefront of Digital Publicity with Unique Press Tour – Ed Martin
Syfy on Sunday and Monday in Orlando produced its eighth annual Digital Press Tour – a one of a kind event in television publicity and promotion that puts the network's executives and the stars and producers of its series together with influential bloggers, robust tweeters and other digital communications experts and enthusiasts who operate outside of what might be referred to as the "traditional" press.
The digerati that attend this event every year aren't the same people commonly found at other media press functions such as the twice-yearly Television Critics Association tours and the Upfront and NewFront presentations and parties that every year overwhelm reporters' schedules from February thru May. Rather, these folks focus almost exclusively...
Broadcast Prime Highest ROI, Nielsen Undercounting as Much as 20% -- Bill Harvey
By Bill Harvey
As part of Advertising Week in New York, the five big broadcast TV networks gathered the top buyers together with Hollywood producers and creatives on October 2. CBS Chief Research Officer David Poltrack had invited me to his table with Gayle Fuguitt, CEO of ARF, Poltrack’s ace wingman Greg Kasparian, and the estimable Leslie Wood. Kicked off by CBS President of Network Sales Jo Ann Ross, the top five television networks put on... moreDavid Abbott and the Giant Ad Factory – Brian Jacobs
By Brian Jacobs
About 10 years ago, the late David Abbott wrote a memo (remember them?) to his colleagues at Abbott Mead Vickers. The memo is well worth a read. It started: “It’s very hard to become a good advertising agency -- it’s perhaps even harder to remain one.”
Abbott went on to... moreCBS Outdoor Rebrands as Outfront Media -- Jodi Senese, CMO, CBS Outdoor
By Jodi Senese
While the advertising business has a long history, out-of-home is the only form of advertising that is increasingly relevant today. Outdoor is no longer an island. With the convergence of out-of-home with technology, digital, social and mobile advertising, the landscape is changing.
The out-of-home industry has transformed over the last decade to perfectly position itself for the future. CBS Outdoor is taking a leadership role in... more
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