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Odds Now Favor Competition in U.S. TV Ratings: Part IV – Bill Harvey

Why Competition Never Possible Before is Now Likely — A Multi-Part Series. (Read Part One here, Part Two here and Part Three here.)

So far in this series we have reviewed how Nielsen over its long lifespan to date has evolved or devolved from being a passive measurement leader to now a combination of passive and self-report...

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Strategizing Campaigns for Millennials: Where, When, How -- Josh Kruter, Clear Channel Outdoor
By Josh Kruter

Millennials have grown up in a world where answers are Googled in nanoseconds. They demand instant gratification, are frustrated by lack of universal WiFi and worry more about iCloud hacks than credit card security. They text, tweet, speak in emoji, use GIFs to express emotion and effortlessly master tech advances in a blink, tap, swipe and three-fingered grasp.

They’ve come of age as the Internet and mobile devices... more

The Digital/Retro Dynamic (Or, Why I Enjoyed the SAG Awards So Much) – Ed Martin
By Ed Martin

The other night I did something I have never done before … I watched an entire live awards show on a tablet.

The show was the SAG Awards, which is now in the running to replace the BAFTAs as my favorite awards show of the season (more on that below). The tablet – specifically my goddaughter’s iPad – was located on her family’s kitchen table, around which we all sat talking, snacking and taking in... more

NFL Deflategate, SOTU, InDirecTV, Net Neutral-Something and Much More – Paul S. Maxwell
By Paul S. Maxwell

Comment : So I inadvertently took a short break to get some spinal taps (steroid in herniated discs -- no big deal, skiing again this week); attend a friend’s crowded, raucous and downright fabulous 60th birthday party, and experience writer’s block. (Chapter 5 of my book-in-progress ... more

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