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Why Content Is the Secret Weapon of Commerce
"Sex. Clothes. Popularity. Is there a problem here?" - Alicia Silverstone, Clueless
A commercial brand using content to bolster its bottom line is nothing new; it’s marketing. But as publishers and brands explore new revenue streams and better ways to connect to consumers, merging content and commerce is more attractive than ever, especially if the result is a seamless transaction.
According to a report e-commerce company VigLink published ...
Five Rules for Managing Your Interns
By Jack Myers
Welcome to the first issue if the new weekly HookedUpGen Insight, for, by and about Internet Natives and their emerging role in media, marketing, advertising and entertainment. Follow us at @hookedupgen and at www.hookedupgen.com.
1. RECOGNIZE HOW IMPORTANT YOU ARE... moreWible's Weekly: 3D Doubts; Mobile Ads Take Off - Janney/MediaEntertainment
By Tony Wible
Broadband – DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This... moreMoving from an Ownership to a Rental Society
By David Houle
TV Networks Funding Branded Content?
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.
Once upon the first decade of television, every primetime program came with a sponsor attached. If no sponsor stepped up, the program was shelved. According to a new study released by ...