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Charlene Weisler
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The Strategic Agency. Q&A With Nancy Mullahy, CEO, IMS. - Charlene Weisler

Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever expanding consumer choices of platforms as well as trend the evolution of programmatic buying. Mullahy's background includes research and her knowledge of and acumen in data lends well to this changeable media environment. Asked to describe her "average day" she talks about meeting with those who are exploring new ways of looking at data and its applications. This fascinating interview includes discussions of the top trends of today including cross platform programming, TV programmatic, uses of data and connected TV. She also looks forward and offers some predictions as to the media landscape in the next 3 to 5 years.

There...

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NBC Chief Bob Greenblatt on the Upfront, "Peter Pan Live," Bill Cosby and "Hannibal" - Ed Martin
By Ed Martin

Beverly Hills, CA – NBC put on a jam-packed and very effective day Sunday at the Summer Television Critics Association tour, which included panels for all of its new fall series, its upcoming telecast of the 66th Annual Primetime Emmy Awards, show-runners from several of its returning shows (including The Blacklist, Grimm, Parenthood and Chicago Fire, among others) and one that... more

The CW President Mark Pedowitz on "The Vampire Diaries," "The 100" and More - Ed Martin
By Ed Martin

Beverly Hills, CA -- Typical sessions with broadcast network entertainment chiefs at the twice-yearly Television Critics Association tours are generally filled with questions about the industry overall, broadcast television in general and his or her network in particular. There is always a smattering of requests for information about specific shows, but they are usually overshadowed by queries about larger issues.

And then... more

FX Again Emerges as a Dominant Force at a TCA Tour - Ed Martin
By Ed Martin

Beverly Hills, CA – As has been evident for quite some time now, and never more so than during its day at the Summer 2014 Television Critics Association tour, FX has distinguished itself not only by producing some of the most galvanizing entertainment on television – in an advertiser supported environment, no less – but by presenting itself as an equal of sorts even among its most formidable competitors.

That... more

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