Phil Guarscio
Phil Guarascio
Courage and Grit: An Interview with Media Legend Phil Guarascio - John Piccone

About this column: The words "Courage" and "Grit" are at the top of the list of the key ingredients successful leaders share. Courage is required to do something that has not been done before or improve something that others consider already optimal. Grit is required to stick with the mission in the face of adversity. Here, John Piccone talks with industry leaders about how they combined both courage and grit to change and improve status quo.

Phil Guarascio is a high profile innovator in the media and advertising world. His career as Media Director at a major New York City agency, VP of corporate marketing and advertising at General Motors and Lead Executive, marketing and sales at the National...


Mobile 2014: Mapping The Customer Journey - Dan Hodges
By Dan Hodges

There has been much written about the embracing of smartphones and its impact on the customer shopping journey. Are consumers really using smartphones as much as it is claimed or is this just more industry hype? If shoppers are using their smartphones for shopping, what are they doing? How many shoppers are using their smartphones and what is the impact on your business?

The answers to these questions can be found by looking at ... more

NBC Chief Bob Greenblatt on the Upfront, "Peter Pan Live," Bill Cosby and "Hannibal" - Ed Martin
By Ed Martin

Beverly Hills, CA – NBC put on a jam-packed and very effective day Sunday at the Summer Television Critics Association tour, which included panels for all of its new fall series, its upcoming telecast of the 66th Annual Primetime Emmy Awards, show-runners from several of its returning shows (including The Blacklist, Grimm, Parenthood and Chicago Fire, among others) and one that... more

Hulu, Amazon and DirecTV Deliver Big Stars, Big News, Big Events - Ed Martin
By Ed Martin

Beverly Hills, CA -- What's the difference between a television network and a streaming service? At Television Critics Association tours the answer is increasingly, "Not much."

This was abundantly clear last Saturday when Amazon Studios and Hulu largely dominated an entire day at the Summer tour. Amazon, making its TCA debut, was here for three and one-half hours, which included a lunch following six panels. They... more

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