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Busting the Myth that Negative WOM is More Powerful than Positive Talk -- Ed Keller
Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “No, but I’ve heard it’s true.”
Well, the fact is, it’s not true. Positive WOM is far more prevalent than negative WOM, and has a greater impact. For brands, there is far more to be gained than feared by being part of organic consumer...
SXSW: Spring Break for Geeks -- Levi Shapiro
By Levi Shapiro
SXSW Interactive celebrates its 21st anniversary this week with a cornucopia of music, film and digital networking. From its humble roots as an indie music retreat, the event has become the de-facto venue for digital validation. SXSW is where Foursquare and Twitter conquered the... moreContextual Media: Reaching the Right Audience in the Right Place at the Right Time -- Suzanne Grimes
By Suzanne Grimes
As a speaker at Digital Hollywood’s Media Summit last week in NYC, I was excited to contribute to a contextual advertising panel. Out-of-Home is pretty new to this party and among a row of digital thought leaders Clear Channel Outdoor had a seat at the table.
Why? With the nimbleness of digital billboards, we can now make our... moreUpfront Update: A Multi-Platform Forecast at The Weather Channel -- Simon Applebaum
By Simon Applebaum
Venue : The ground-level auditorium at Times Center, located on W. 41 St. next to The New York Times Building. Inside, the rear, clear glass wall was decorated with a mix of pastoral photos and weather symbol cut-outs (think raindrop, snowflake and such). Outside, attendees were served a breakfast menu of bagels, ... more
Shopper Marketing & the Future of Media
The Internet of Things is currently generating more than one trillion dollars in revenues and this hyper-connected future could represent a 14 trillion annual business within ten years. Beacons are already sending targeted advertising messages to mobile devices based on their precise indoor location. In this Jack Myers video report, learn more about the future of shopper marketing and why advertisers, retailers, agencies and media companies need to understand and build these technological...