Meaningful Content and Monetizing Native Advertising – Michael Kassan

Too often I am asked to define “native advertising,” a concept and strategy so ubiquitous in the marketing ecosystem in which we operate that concrete definition, at this point, is almost moot.

While we in the advertising industry have grappled with the semantics behind the strategy (even the IAB has attempted a definition), native advertising has rapidly become a must-have in any strategic plan – and its prevalence in the marketing world is sure to grow.

Already, native advertising is a flourishing, multibillion-dollar business. BIA/Kelsey estimates that native ad spending on social media alone will increase from $3.1 billion this year to $5.0 billion in 2017. Facebook’s mobile app alone generated $1.4 billion in native ad revenue in...


National Geographic Channel Debuts “Chug,” The First Fully Fan-Funded Series from Kickstarter – Ed Martin
By Ed Martin

National Geographic Channel tonight is following up its three-part miniseries “Eat,” about all things food, with the launches of two new observational reality series that further explore the topic – “Eric Greenspan is Hungry” and “Chug.”

It’s not easy for reality series of any kind that focus on food to stand out from the rest in what is clearly a burgeoning program category, but... more

The Magic Behind Unboxing on YouTube – Cenk Bulbul, Google
By Cenk Bulbul

The holidays are just around the corner, which means the anticipation for giving and getting gifts is building with each day we cross off the calendar. That anticipation can be felt on YouTube, too, where unboxing video views have grown 57% in the last year*.

Unboxing is a genre of video on YouTube where people quite literally unbox a product to get a feel for it. Many are user-generated videos, but brands are starting to get... more

"Fifty Shades of Grey," "Youthful Daze" and More Video Views from Planet Ed (Nov. 19 Transmission) – Ed Martin
By Ed Martin

Just click on the images below to watch the latest video transmissions via Planet Ed.

Here’s the most recent trailer for the feverishly anticipated feature film “Fifty Shades of... more

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