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Sean Womack
Sean Womack
From Airsoft to Parkour: Building Some of the Largest YouTube Audiences in the World – Sean Womack, Touchstorm

Last month, Touchstorm introduced the first extensive YouTube report on Outdoor Activities & Adventure Sports and the report is mind-blowing for a number of reasons. (If your brand plays in this category, you need to see this!) First, it’s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking, Skateboarding to Windsurfing. But it also shows enormous, fanatical audiences for content on outdoor and adventure activities that some (many!) of us have never heard of.

Touchstorm pulled out key category trends from the report and found some real shockers:

1. There are more than 1.7 billion YouTube views on Airsoft, Bushcraft,...

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From Airsoft to Parkour: Building Some of the Largest YouTube Audiences in the World – Sean Womack, Touchstorm
By Sean Womack

Last month, Touchstorm introduced the first extensive YouTube report on Outdoor Activities & Adventure Sports and the report is mind-blowing for a number of reasons. (If your brand plays in this category, you need to see this!) First, it’s a treasure trove of data and insights on every major YouTube channel in the category, from BMX Riding to Camping and Hiking,... more

Xaxis Edges Towards Its Whyaxis – Brian Jacobs
By Brian Jacobs

Advertising Age recently ran a story headlined: “WPP Media Agency Group to Offer Flexible Alternative to Xaxis.” Loyal Cog Blog readers will no doubt mutter something inaudible into their pints of Old Peculiar and take a long, self-satisfied draught on their Meerschaum pipes. I... more

Marijuana and the Rapidity of Social Change -- David Houle
By David Houle

Think back five or six years ago to 2008 or 2009. If you thought about equality in marriage for people of the same sex what did you think? If you were gay or knew someone who was and wanted to be married you had clear and perhaps deeply felt views. If not, perhaps you thought it was right, that all people, regardless of sexual preference, had an equal right to be married. Perhaps you were constrained by religious or learned moral... more

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