jackmyers.com  


If Native Advertising is So Great, Why Does It Suck So Much? -- Tom Foran, CRO, Outbrain

One of the great many ironies of native advertising is that, as a more a subtle digital output than other forms of advertising, it’s awfully distracting.

With so much of the discourse on native focused on everything but its substance -- from what to call it as a digital trend to how to define it and label its individual unit -- it’s tempting to think that the reason it has yet to graduate to the silver bullet status we all suspect it might is simply a matter of nomenclature. In doing so, we are abdicating our responsibility as an industry to make the web better. We are actively avoiding both the real problem in native’s current iteration and the real opportunity that native affords.

First, the opportunity: We have arrived at the moment where...

more

Video Everywhere: From Pennsylvania Avenue to Madison Avenue to Main Street, USA – Barry Frey
By Barry Frey

Marketers need millions of video impressions.

But for a moment, let’s put marketers and advertising aside. Instead, let’s discuss something bigger and probably more important. Let’s talk about how we as a society need to have and to continue today’s important conversations.

How can we best discuss, listen to and engage in all of the vital issues and opportunities of the day, given rapidly shifting... more

The Superpowers of Sir Martin Sorrell Versus the UK Government – Brian Jacobs
By Brian Jacobs

Anyone who works for or has ever worked for Sir Martin Sorrell’s WPP will know the email story. Basically, if you send Sir Martin an email you will get a personal response within around 30 minutes. I can vouch for this being the case. I even tried the theory out after I had left WPP and can report that it still holds.

Quite how Sir Martin does this is unclear; given the number of emails he must receive he must either have ... more

ABC’s Red-Hot “How to Get Away with Murder” Proves Broadcast Isn’t Playing It Safe – Ed Martin
By Ed Martin

In an exciting but not altogether unexpected development, the addition of “How to Get Away with Murder” to ABC’s schedule now gives each of the Big Three networks a current drama series that challenges basic cable’s status as the home of top-quality, unapologetically adult programming.

The other two shows that share the distinction of being utterly “cable-worthy” are CBS’ “The Good... more

Click to Read More MediaBizBloggers Commentary

Jack Myers Video Media Business Report

About MyersBizNet Membership

Watch this Jack Myers video to learn how MyersBizNet provides Transformational Stability for a cooperative of more than 200 media companies, agencies, marketers, researchers and investors.

To view, please click on the video above or visit www.MyersBizNet.com.

 

 

Havas Media
Joseph Abruzzo
JCDecaux Out-of-Home Media
JCDecaux North America
Media Link-ed
Michael Kassan
NCM
Doug Pulick
Media Insights Q&A...
Charlene Weisler
Out of Home, Into Media
Clear Channel Outdoor
Paul S Maxwell
Paul S. Maxwell
The Cog Blog
Brian Jacobs
Touchstorm
Sean Womack