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Spotlighting Mobile’s Larger Role in Out-of-Home Marketing -- Jodi Senese, CMO, Outfront
Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy.
Consumers are spending larger portions of their day outside the home and are increasingly using their mobile devices during this time. It’s the mobile-mobile connection! These trends are supported by two key findings:
• 70% of all waking hours are spent away from home 
• 68% of all mobile usage occurs away from home 
Most significantly, in a 2014 survey of time spent on five major media in the US, mobile...
OMG 2! FCC Passed Title II 3-to-2! Calling all Communications Lawyers! Suits Filing Suits Everywhere! Hurry, Hurry! – Paul S. Maxwell
By Paul S. Maxwell
Comment: And we still don’t know what... moreThe Telegraph Scandal: Advertising vs. Editorial – Brian Jacobs
By Brian Jacobs
The mighty row over at The Telegraph ignited by the resignation of that well-respected journalist Peter Oborne has brought the relationship between advertising and editorial centre stage once again.
For those Cog Blog readers unaware of our parochial media shenanigans, The Telegraph is a respected broadsheet publisher that attracts a largely conservative readership for whom the paper’s mix of in-depth quality reporting... more2015 Network TV Upfront and Digital NewFronts Event Calendar
Television Network Upfront and Digital NewFronts Schedule
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