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Apple CarPlay—Car Wars II: Attack of the Phones - Shelly Palmer
According to the Radio Advertising Bureau, radio advertising in the United States topped $16 billion in 2012. While it was much bigger before the expansion of cable television and the advent of digital, it's still a thriving, profitable business. That said, the success of radio in the US is (and always has been) inextricably linked to the automotive industry. If radios were not in cars, the radio business would be a small...
Six OMGs From Last Night's "Scandal" -- Kristy Carruba
By Kristy Carruba
Friday, March 7, 2014
The Answer to Thursday’s Trivia Question: Sara Gilbert played Darlene Conner on “Roseanne.”
First Fives: Heather Doyle, Katie McCartney, Stephanie Baxter, Bill McLaughlin and Mike O'Dea
Honorable Mention: Christine Clarke
THE... moreTiptoeing Back Into the Deep Water of Media Buying -- Brian Jacobs
By Brian Jacobs
Brace yourselves! It’s time to tiptoe back into the murky waters of media buying, following my earlier post focusing on the let’s just say “misguided” move made by Xaxis into becoming both a buyer and a seller of digital space, a topic I’ll be returning to.
As an equal opportunity dispenser of criticism, ... moreJon Slade of The Financial Times -- The Jay Sears Interview
By Jay Sears
Continuing a recent series of interviews with global trading desk heads that culminated in his Six Advertising Automation Trends for Buyers and Sellers, Jay Sears, SVP at Rubicon... more
Shopper Marketing & the Future of Media
The Internet of Things is currently generating more than one trillion dollars in revenues and this hyper-connected future could represent a 14 trillion annual business within ten years. Beacons are already sending targeted advertising messages to mobile devices based on their precise indoor location. In this Jack Myers video report, learn more about the future of shopper marketing and why advertisers, retailers, agencies and media companies need to understand and build these technological...