|| Home | MyersBizNet | SUBSCRIBE FREE | Women in Media | Media Business Report | Hooked Up Gen | Economic Report | Upfront 2014 ||
Odds Now Favor Competition in U.S. TV Ratings: Part IV – Bill Harvey
So far in this series we have reviewed how Nielsen over its long lifespan to date has evolved or devolved from being a passive measurement leader to now a combination of passive and self-report...
Strategizing Campaigns for Millennials: Where, When, How -- Josh Kruter, Clear Channel Outdoor
By Josh Kruter
Millennials have grown up in a world where answers are Googled in nanoseconds. They demand instant gratification, are frustrated by lack of universal WiFi and worry more about iCloud hacks than credit card security. They text, tweet, speak in emoji, use GIFs to express emotion and effortlessly master tech advances in a blink, tap, swipe and three-fingered grasp.
They’ve come of age as the Internet and mobile devices... moreThe Digital/Retro Dynamic (Or, Why I Enjoyed the SAG Awards So Much) – Ed Martin
By Ed Martin
The other night I did something I have never done before … I watched an entire live awards show on a tablet.
The show was the SAG Awards, which is now in the running to replace the BAFTAs as my favorite awards show of the season (more on that below). The tablet – specifically my goddaughter’s iPad – was located on her family’s kitchen table, around which we all sat talking, snacking and taking in... moreNFL Deflategate, SOTU, InDirecTV, Net Neutral-Something and Much More – Paul S. Maxwell
By Paul S. Maxwell
Comment : So I inadvertently took a short break to get some spinal taps (steroid in herniated discs -- no big deal, skiing again this week); attend a friend’s crowded, raucous and downright fabulous 60th birthday party, and experience writer’s block. (Chapter 5 of my book-in-progress ... more
About MyersBizNet Membership
Watch this Jack Myers video to learn how MyersBizNet provides Transformational Stability for a cooperative of more than 200 media companies, agencies, marketers, researchers and investors.
To view, please click on the video above or visit www.MyersBizNet.com.