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Marina Mendez
Programmatic in Latin America: Marina Méndez of IPG Mediabrands -- The Jay Sears Interview

This is the first in a series of interviews with leading buyers titled “Programmatic in Latin America.” The conversation with continue at The Festival of Media Latin America in Miami, Florida on Thursday, October 2, 2014. For more information, please go here.

Your Name: Marina Méndez

Your Company: IPG Mediabrands

Your Title: Mediabrands Audience Platform Head, World Markets.

SEARS: Where do you read your daily news?

MENDEZ : I love reading from Twitter, Websites and e-mails -- traditional...

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Programmatic in Latin America: Matias Alpert of WPP’s Ogilvy & Mather -- The Jay Sears Interview
By Jay Sears

This is the second in a series of interviews with leading buyers titled “Programmatic in Latin America.” The conversation with continue at The Festival of Media Latin America in Miami, Florida on Thursday, October 2, 2014. For more information, please go here.

Your Name: Matías Alpert

Your Company: Ogilvy... more

Is TNT’s “Dallas” Dead? If So, Should Another Network (CBS) Save It? – Ed Martin
By Ed Martin

... more

Programmatic in Latin America: Marina Méndez of IPG Mediabrands -- The Jay Sears Interview
By Jay Sears

This is the first in a series of interviews with leading buyers titled “Programmatic in Latin America.” The conversation with continue at The Festival of Media Latin America in Miami, Florida on Thursday, October 2, 2014. For more information, please go here.

Your ... more

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