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Marco Bertozzi
Programmatic in the USA: Marco Bertozzi of Publicis’ VivaKi -- The Jay Sears Interview

This is the third in a series of interviews with leading buyers titled “Programmatic in the USA.” The conversation will continue at “The 6th Annual Agency Trading Desk Update: Automating the Rest of It” during Advertising Week New York on Wednesday, October 1st at 9:00am at the Liberty Theater, 234 West 42nd Street, New York City (between 7th & 8th Avenues). To RSVP go here.

Your Name: Marco Bertozzi

Your Company: VivaKi

Your Title: President EMEA and US Client Services

SEARS: Where do...

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Programmatic in the USA: Brian Gleason of WPP’s Xaxis -- The Jay Sears Interview
By Jay Sears

This is the second in a series of interviews with leading buyers titled “Programmatic in the USA.” The conversation will continue at “The 6th Annual Agency Trading Desk Update: Automating the Rest of It” during Advertising Week New York on Wednesday, October 1st at 9:00am at the Liberty Theater, 234 West 42nd Street, New York City (between 7th & 8th Avenues). To RSVP go please go ... more

Programmatic in the USA: Adam Kasper of Havas Media -- The Jay Sears Interview
By Jay Sears

This is the first in a series of interviews with leading buyers titled “Programmatic in the USA.” The conversation will continue at “The 6th Annual Agency Trading Desk Update: Automating the Rest of It” during Advertising Week New York on Wednesday, October 1st at 9:00am at the Liberty Theater, 234 West 42nd Street, New York City (between 7th & 8th Avenues). To RSVP go ... more

The Loss of Serendipity: The Hidden Peril of Hyper-Targeting – Dee Salomon
By Dee Salomon

In our industry, the fortuitous surprise, the unexpected insight, can be a difference maker. Serendipity is what marketers try to conjure with constant experimentation. It’s what open-floor agency office plans are designed to produce. For consumers serendipity broadens horizons and sparks desire.

Who would have thought that a word coined by an English Earl in the 18th Century from a Persian story he called a... more

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