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Bill Ketcham
The “On the Go Consumers”: How They Relate to the Mall Environment -- Bill Ketcham, CMO Adspace Networks

There has been a great deal of press over the past year or two about the decline of the shopping mall -- stores closing, tumbleweeds rolling through the common areas -- all supposedly because of internet shopping. Malls do close, and this has been happening for decades as demographics and economics in a given geography shift, but what is really going on with the mall shopper?

Some things are changing, and some are not, so I’ll provide some highlights that we are seeing. First, traffic in the large, enclosed regional malls has not declined in ten years, according to ShopperTrak. These are the big, beautiful centers where you can’t get a parking space, and they are prospering. But the people that ...

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ABC and CBS Kick Off the 2014-15 Television Season in a Big Way – Ed Martin
By Ed Martin

After a four-month wait premiere week is finally here.

As I noted in last Thursday’s column , it almost feels like an anti-climax given the relentless promotion of the broadcast networks’ new series that kicked in last May and has not let up since. It’s not... more

The “On the Go Consumers”: How They Relate to the Mall Environment -- Bill Ketcham, CMO Adspace Networks
By Team DPAA

There has been a great deal of press over the past year or two about the decline of the shopping mall -- stores closing, tumbleweeds rolling through the common areas -- all supposedly because of internet shopping. Malls do close, and this has been happening for decades as demographics and economics in a given geography shift, but what is really going on with the mall shopper?

Some things are changing, and some are not, so... more

The 2014-15 Television Season Begins Next Week. Where’s the Anticipation? – Ed Martin
By Ed Martin

My copy of TV Guide’s annual Fall Preview issue arrived last week … and I didn’t even open it until the following day.

That’s not a dig at TV Guide. I’m still a fan. (I’m one of those people who bought it every week while I was in college even though I didn’t have a television in my dorm room and read it from cover to cover, including the listings – especially the listings... more

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