"Sex. Clothes. Popularity. Is there a problem here?" - Alicia Silverstone, Clueless

A commercial brand using content to bolster its bottom line is nothing new; it’s marketing. But as publishers and brands explore new revenue streams and better ways to connect to consumers, merging content and commerce is more attractive than ever, especially if the result is a seamless transaction.

According to a report e-commerce company VigLink published ...

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Welcome to the first issue if the new weekly HookedUpGen Insight, for, by and about Internet Natives and their emerging role in media, marketing, advertising and entertainment. Follow us at @hookedupgen and at www.hookedupgen.com.

1. RECOGNIZE HOW IMPORTANT YOU ARE... more

Broadband – DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This... more

In two recent columns, I wrote about two of the three consumer economic trends that are already changing consumer behavior, and will continue to do so well into the 2020s – ... more

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.

Once upon the first decade of television, every primetime program came with a sponsor attached. If no sponsor stepped up, the program was shelved. According to a new study released by ...

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