jackmyers.com  
Howard Shimmel
Howard Shimmel
Q&A With Turner's Howard Shimmel – Charlene Weisler

Howard Shimmel, previously the SVP Ad Sales Sports Research at Turner is now Turner's new CRO. With some big shoes left by departing CRO Jack Wakshlag, Shimmel is amply up to the task and will continue Turner's strong tradition of strategic research. In this video interview (which can be viewed here) Shimmel talks about the role of research, the roll out of segmentation analysis, set top box data, Turner's cross platform initiative All-Screen and some predictions for the media landscape going forward. In this article, we explore the details of CNN's recent All Screen cross platform measurement study which was recently highlighted at the 2014 CIMM...

more

Loaves and Fishes - Jerry Shereshewsky
By Jerry Shereshewsky

To me, one of the most compelling stories from the New Testament is the story of Jesus feeding multitudes starting with a meager supply of bread and fish. From the point of view of spreading the good word, this simple story had to resonate with a relatively poor, resource-constrained semi-rural population. Imagine feeding a big crowd with what seemed barely enough for a single small family! This is the essential problem facing... more

Q&A With Turner's Howard Shimmel – Charlene Weisler
By Charlene Weisler

Howard Shimmel, previously the SVP Ad Sales Sports Research at Turner is now Turner's new CRO. With some big shoes left by departing CRO Jack Wakshlag, Shimmel is amply up to the task and will continue Turner's strong tradition of strategic research. In this video interview (which can be viewed here) Shimmel talks about the role... more

Nostalgia in the World of Media Agencies (With Explanatory Notes) – Brian Jacobs
By Brian Jacobs

It's been a good week for fans of nostalgia (note to the digerati: that's stuff that happened more than a week ago). First we had five old blokes on a stage at London's O2 Arena talking about dead parrots and lumberjacks (note to the youth: that would be the Monty Python team's last ever live show). Then we had Phil Georgiadis, Chairman of Walker Media, and Claire Beale, the fragrant and recently reinstated editor of Campaign coming... more

Click to Read More MediaBizBloggers Commentary

Jack Myers Video Media Business Report

About MyersBizNet Membership

Watch this Jack Myers video to learn how MyersBizNet provides Transformational Stability for a cooperative of more than 200 media companies, agencies, marketers, researchers and investors.

To view, please click on the video above or visit www.MyersBizNet.com.

 

 

Media Insights Q&A...
Charlene Weisler
Havas Media
Joseph Abruzzo
Media Link-ed
Michael Kassan
NCM
Doug Pulick
The Cog Blog
Brian Jacobs
Local Matters
Stacey Lynn Schulman
Best Moments from TVGuide.com
Joyce Eng & Kate Stanhope
Touchstorm
Alison Provost