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Published: April 16, 2008 at 04:21 AM GMT
Last Updated: April 17, 2008 at 04:21 AM GMT
Bravo is my absolute favorite network. It’s the network I watch most often and the first I flip to whenever I channel surf. So when I heard Lauren Zalaznick, President of Bravo Media and Oxygen Media, tell journalists over breakfast at Craft yesterday that the network’s strategy for continued success would be to Be Bravo, More Often and in More Places, I was thrilled.
And it seems my obsession is typical of most Bravo fans. Regardless of volume, though Bravo plans to reach 90 million homes this year, viewers are deeply engaged and passionate about the content. “We’re all about consistently super-serving our passionate and I would say sometimes fanatical viewers” said Susan Malfa, Senior Vice President of Ad Sales.
Zalaznick went on to define “Bravo” (the adjective) as young, affluent, entertaining and educated. “Bravo more often” means 45 percent more original content this year and “in More Places” means experiencing the Bravo brands in the market, on and off air and online. Both Malfa and Zalaznick referenced the Top Chef Cookbook as an example of the ways in which viewers could experience Bravo in more places.
Last night I assembled some of my closest friends to watch the finale of The Real Housewives of New York City followed by the season 3 premiere of Workout. “What will we do now that Housewives is finished?” and “Why hasn’t Jackie [Warner] done a Workout exercise
Despite the loss of Project Runway to Lifetime, Bravo will air the fifth season of the hit fashion design competition this July. Of the loss of the show, Zalaznick said “I’ll say it straight out. Regarding last week’s news, as you can well imagine, I have not much to say. It’s ongoing litigation and ‘no comment’ starts here and ends here and that’s what I have to say.”
In addition to a new season of Project Runway, Bravo’s returning series include Flipping Out, Kathy Griffin: My Life on the D-List, Million Dollar Listing, The Millionaire Matchmaker, The Real Housewives of New York City, The Real Housewives of Orange County, Shear Genius, Tim Gunn’s Guide to Style, Top Chef and Top Design.
Frances Berwick, Executive Vice President and General Manager for Bravo Media, unveiled a number of new series. My favorites were Date My Ex and The Real Housewives of New Jersey.
Date My Ex stars Jo De La Rosa and Slade Smiley of The Real Housewives of Orange County. It’s not your typical reality dating series. De La Rosa searches for love in
The Real Housewives of New Jersey is the newest addition to Bravo’s Real Housewives franchise. It will chronicle the lives of five
Of the series in development, two look equally entertaining and appalling- Miami Social and Tabatha’s Salon Takeover.
Miami Social peers into the lives of a group of attractive, wealthy and young professionals living in
Tabatha’s Salon Takeover (working title) follows Tabatha Coffey, who was last seen in the first season of Shear Genius, as she seeks to improve salons across America. In a preview clip, Coffey scolds hair stylists for chewing gum, insisting that they spit it out immediately, into Coffey’s hand. “I don’t think I’ll ever chew gum again” says one of the stylists. After seeing the clip, I don’t think I will either.
ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan last week at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. That was the secret to so much leverage. Archimedes is beaming down. The cream of the research cadre responsible for the intelligence gathering of the media-advertising complex (much more powerful than the military-industrial complex) heard that $100B was coming in over the next three years to either push them down under new people or be terminated.Read More
Though content marketing is now an accepted and widely adopted form of marketing, there continue to be a lot of nuances that people don’t seem to understand. One of these tricky nuances is the distinction between lead generation and demand generation. How are these things similar? How are they different? If you want to be successful in content marketing, appreciating the differences between them is key. Different types of content work better for different types of content marketing. A blog post can be a good device for either lead generation or demand generation, but which one depends on how (and why) you write it. Understanding and appreciating these differences is integral to having a successful content marketing campaign.Read More