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Published: April 16, 2008 at 10:36 AM GMT
Last Updated: April 17, 2008 at 10:36 AM GMT
Bravo is my absolute favorite network. It’s the network I watch most often and the first I flip to whenever I channel surf. So when I heard Lauren Zalaznick, President of Bravo Media and Oxygen Media, tell journalists over breakfast at Craft yesterday that the network’s strategy for continued success would be to Be Bravo, More Often and in More Places, I was thrilled.
And it seems my obsession is typical of most Bravo fans. Regardless of volume, though Bravo plans to reach 90 million homes this year, viewers are deeply engaged and passionate about the content. “We’re all about consistently super-serving our passionate and I would say sometimes fanatical viewers” said Susan Malfa, Senior Vice President of Ad Sales.
Zalaznick went on to define “Bravo” (the adjective) as young, affluent, entertaining and educated. “Bravo more often” means 45 percent more original content this year and “in More Places” means experiencing the Bravo brands in the market, on and off air and online. Both Malfa and Zalaznick referenced the Top Chef Cookbook as an example of the ways in which viewers could experience Bravo in more places.
Last night I assembled some of my closest friends to watch the finale of The Real Housewives of New York City followed by the season 3 premiere of Workout. “What will we do now that Housewives is finished?” and “Why hasn’t Jackie [Warner] done a Workout exercise
Despite the loss of Project Runway to Lifetime, Bravo will air the fifth season of the hit fashion design competition this July. Of the loss of the show, Zalaznick said “I’ll say it straight out. Regarding last week’s news, as you can well imagine, I have not much to say. It’s ongoing litigation and ‘no comment’ starts here and ends here and that’s what I have to say.”
In addition to a new season of Project Runway, Bravo’s returning series include Flipping Out, Kathy Griffin: My Life on the D-List, Million Dollar Listing, The Millionaire Matchmaker, The Real Housewives of New York City, The Real Housewives of Orange County, Shear Genius, Tim Gunn’s Guide to Style, Top Chef and Top Design.
Frances Berwick, Executive Vice President and General Manager for Bravo Media, unveiled a number of new series. My favorites were Date My Ex and The Real Housewives of New Jersey.
Date My Ex stars Jo De La Rosa and Slade Smiley of The Real Housewives of Orange County. It’s not your typical reality dating series. De La Rosa searches for love in
The Real Housewives of New Jersey is the newest addition to Bravo’s Real Housewives franchise. It will chronicle the lives of five
Of the series in development, two look equally entertaining and appalling- Miami Social and Tabatha’s Salon Takeover.
Miami Social peers into the lives of a group of attractive, wealthy and young professionals living in
Tabatha’s Salon Takeover (working title) follows Tabatha Coffey, who was last seen in the first season of Shear Genius, as she seeks to improve salons across America. In a preview clip, Coffey scolds hair stylists for chewing gum, insisting that they spit it out immediately, into Coffey’s hand. “I don’t think I’ll ever chew gum again” says one of the stylists. After seeing the clip, I don’t think I will either.
Is ANYONE watching “Reign”? You REALLY need to be watching it. I watched the censored version last night and sat through Tresemme, Verizon, Keds, Clorex, Kohls, Degree and a bunch of other commercials just so I could see the King and Kenna's and Mary and Francis' uncensored sex scenes. Brilliant move on The CW's part but let me save you the trouble ... I couldn't see any difference. Maybe a tiny bit of extra skin on Kenna and a few extra thrusts between Francis and Mary; it totally wasn't worth it, but it is still a great strategy. I don't know what I was thinking they'd show. Kids are still going to go online to see it. I had forgotten that back in the day, everyone had to watch the consummation of a royal marriage. That had to be super awkward, but Francis didn't let all those eyes stop him, he was apparently able to "perform." The king made Bash watch which had to just kill him. Of course Mary felt his eyes blazing on her while his bro was giving it to her big time. Mary chose Francis once she knew that the prophecy had changed and he would live, but who knows what the story is. Nostradamus saw Clarissa dead and now she's not. So Bash is devastated and in danger, Clarissa's on the loose, the Queen's not going to be beheaded and I'm betting that now that Francis and Mary are married, Lola's going to be pregnant with Francis's baby. See...you need to watch this show!Read More
Agencies have for very many years undersold their (usually excellent) planning, research and analytics capabilities, whilst at the same time focusing their commercial efforts on the increasingly complicated buying end of what they do. Ask yourself this: If faced with two options, the first of which involves some hard thinking (and hard negotiating with CMO’s and CFO’s) in order to demonstrate the true business value of communications planning and research; and the second involves toughing it out with the media suppliers (with no client anywhere in sight) in order to secure first a cheaper cost-per-thousand (however irrelevant such a measure might be) and second a rebate for the agency based on the agency’s total volume, which would you choose?Read More