ARF Insights

	About ARF Insights ARF Insights is a series of blog posts from key Advertising Research Foundation thought-leaders and subject matter experts. Topics include media, metrics and measurement, and everything related to advertising and market research. The Advertising Research Foundation is dedicated to aggregating, creating, and distributing... more
ARF Interview with Thales Teixeira on "Viral Advertising via Ad Symbiosis: Self-Interested Sharing" By ARF Insights Marketers all want to make the next "viral" ad, but it's not that simple. What makes people share ads with friends? What characteristics do viral ads have in common? We had the chance to talk with Thales Teixeira, Marketing... more
Allstate: Turning Data Points Into Customer Understanding - ARF Insights By ARF Insights An ARF Interview with [x+1] EVP & Chief Analytics Officer, Leon Zemel We had the pleasure to learn about how data is driving customer acquisition online from one of the leaders in the field. We interviewed Leon... more
ARF Interview: John LaRocca, Vice President, Strategic Partnerships, dunnhumbyUSA By ARF Insights Set-top-box data, loyalty card data, cookie data, and more have created vast databases of customer data. While this gives marketers great opportunities to reach receptive customers, making sense of big data can be a challenge. We caught up with John LaRocca,... more
ARF Interview with Jon Jenkins of NASA By ARF Insights Marketers, media companies, agencies, and researchers frequently come to us with questions about how to make sense of the enormous data streams at their disposal. While we're accustomed to doling out advice and pointing people to relevant studies on set-top-box data, scanner data, or clickstream data, we want to challenge the industry to... more
ARF insights: Hybrid Measurement Goes Local: ARF Interview with Nielsen's Patrick Dineen and Peter Doe By ARF Insights At the ARF's Audience Measurement 6.0 Symposium, Nielsen announced its vision for improving local market measurement by... more

More ARF Insights ARF Interview with Jon Jenkins of NASA ARF insights: Hybrid Measurement Goes Local: ARF Interview with Nielsen's Patrick Dineen and Peter Doe ARF Insights: ARF Interview with Tom H.C. Anderson of Anderson Analytics ARF Insights: How Important is Viewer Engagement? ARF Interview with Peter Daboll and Michael Curran of Ace Metrix ARF Insights: Quality Advertising Effectiveness: ARF Interview with Molly Elmore, VP of Research at InsightExpress ARF Insights: Understanding Earned Media: ARF Interview with Seth Duncan, Research Director at Beyond ARF Insights: Advertising Research Foundation Develops Standards For Neuromarketing Research to Help Marketers Evaluate Neuro- And Biometric Market Research Methods ARF Insights: Journal of Advertising Research Assesses 50 Years of Advertising Research with Special Anniversary Issue ARF Insights: Advertising Research Foundation Honors 2011 ARF David Ogilvy Awards Winners for Best Use of Research ARF Insights: Advertising Research Foundation Honors 2011 ARF Great Mind Awards Winners for Outstanding Contributions to the Advancement of Advertising Research archive