ARF Insights

About ARF Insights

ARF Insights is a series of blog posts from key Advertising Research Foundation thought-leaders and subject matter experts. Topics include media, metrics and measurement, and everything related to advertising and market research.

The Advertising Research Foundation is dedicated to aggregating, creating, and distributing... more

Rediscovering an Old Master, John D.C. Little - ARF Insights
By ARF Insights

We had the pleasure of interviewing Lisa Wellington - Director Marketing Strategy & Insights, Productivity, The Coca-Cola Company. Wellington is an expert in marketing science and will be presenting a paper on how the seminal work of Dr. John DC Little can be applied to marketing mix modeling today.

ARF: Who... more

Johnson & Johnson's Social Conversation: Finding Your "Ways In" - ARF Insights
By ARF Insights

Brands want to engage with customers through social media, but most have trouble figuring out how to begin. Johnson & Johnson turned to Kristi Diaz and ... more

Interview with Robert Bain of Research Magazine - ARF Insights
By ARF Insights

For those in the market research industry, Researchmagazine is the go-to source for news, opinions, and trends. We spoke with Robert Bain, Research's Deputy Editor, about his perspective on the... more

Value of Facebook Fans: Measurement and Accountability: ARF Interview with Kimberly Struyk and Laurent Flores of CRM Metrix
By ARF Insights

Facebook has become a huge platform for marketers, yet it still lacks the sophisticated accountability and measurement methodology that market researchers are accustomed to on other advertising platforms. Laurent Flores and ... more

Optimizing In-Store and Television ROI: Interview with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA
By ARF Insights

Each year at the ARF Annual Convention, we are proud to give the stage to groundbreaking research. This year, attendees will have the chance to learn the results of a massive study from TRA and... more

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