ARF Insights

	About ARF Insights ARF Insights is a series of blog posts from key Advertising Research Foundation thought-leaders and subject matter experts. Topics include media, metrics and measurement, and everything related to advertising and market research. The Advertising Research Foundation is dedicated to aggregating, creating, and distributing... more
Interview with Robert Bain of Research Magazine - ARF Insights By ARF Insights For those in the market research industry, Researchmagazine is the go-to source for news, opinions, and trends. We spoke with Robert Bain, Research's Deputy Editor, about his perspective on the... more
Value of Facebook Fans: Measurement and Accountability: ARF Interview with Kimberly Struyk and Laurent Flores of CRM Metrix By ARF Insights Facebook has become a huge platform for marketers, yet it still lacks the sophisticated accountability and measurement methodology that market researchers are accustomed to on other advertising platforms. Laurent Flores and ... more
Optimizing In-Store and Television ROI: Interview with Matthew Keylock of dunnhumbyUSA and Bill Harvey of TRA By ARF Insights Each year at the ARF Annual Convention, we are proud to give the stage to groundbreaking research. This year, attendees will have the chance to learn the results of a massive study from TRA and... more
The Dividends of Best Practices for Social Media Studies: ARF Interview with Jacqueline Anderson, Miriam Eckert, and Gina Pingitore of J. D. Power & Associates By ARF Insights Here at the ARF, we are very concerned with research quality, and social media research is no different. Conscientious researchers need to make sure their data is valid and reliable, but since social media is relatively new, we don't yet have a body of best practices to guide us.... more
Personalized Mobile Coupons: ARF Interview with Daryl Battaglia, Entrepreneur in Residence at Nielsen By ARF Insights Mobile is changing the face of marketing, and couponing is no exception. To better understand how consumers are using mobile coupons, we talked to an expert on the subject, Daryl Battaglia, Entrepreneur in Residence at Nielsen. ARF: Who is... more

More ARF Insights The Dividends of Best Practices for Social Media Studies: ARF Interview with Jacqueline Anderson, Miriam Eckert, and Gina Pingitore of J. D. Power & Associates Personalized Mobile Coupons: ARF Interview with Daryl Battaglia, Entrepreneur in Residence at Nielsen ARF Interview with Thales Teixeira on "Viral Advertising via Ad Symbiosis: Self-Interested Sharing" Allstate: Turning Data Points Into Customer Understanding - ARF Insights ARF Interview: John LaRocca, Vice President, Strategic Partnerships, dunnhumbyUSA ARF Interview with Jon Jenkins of NASA ARF insights: Hybrid Measurement Goes Local: ARF Interview with Nielsen's Patrick Dineen and Peter Doe ARF Insights: ARF Interview with Tom H.C. Anderson of Anderson Analytics ARF Insights: How Important is Viewer Engagement? ARF Interview with Peter Daboll and Michael Curran of Ace Metrix ARF Insights: Quality Advertising Effectiveness: ARF Interview with Molly Elmore, VP of Research at InsightExpress archive