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Upfront 2015: Insights, Updates & Schedules

Upfront News and Views: National Geographic Channels Go Big with Miniseries -- Simon Applebaum
By Simon Applebaum

Venue: The lower level of Ma Peche restaurant on W. 56th St. near 5th Ave. Press, talent and executives from National Geographic Channel and sister service Nat Geo Wild faced each other for lunch around long, picnic-fashioned tables. For a more immersive experience, videos, logos and graphic slides were projected on ... more


Upfront News and Views: TV One's Theme Nights and Multimedia Ad Opportunities -- Simon Applebaum
By Simon Applebaum

Venue: Helen Mills Event Space on W. 26th St. between 6th and 7th Aves. A tough facility for any organization to work with, thanks to a long patch with a bar on one side and columns in the middle which (depending on where you sit) can block views. Whoever designed the setting for this press lunch did an outstanding ... more


Upfront News and Views: Crackle is All About Smart TVs and Star Power -- Simon Applebaum
By Simon Applebaum

Venue: The Hudson Theater, the Broadway-theater size space on W. 44th St. between Broadway and 6th Ave. All about formality and few frills here, from an orange red carpet area on one side of the long lobby to soda/coffee/tea stands on either side back of the theater. Cute graphics from the large screen on stage to ... more


Upfront News and Views: Buying Into Pop’s Fan-Friendly Entertainment -- Simon Applebaum
By Simon Applebaum

Venue: Second Penthouse level of the Gansevoort Park Ave. Hotel on E. 29th St. In order to simulate a living-room atmosphere, the space was decorated with colorful sofas, pillows and seats, with breakfast, tea and juices served at the back. Pop's logo was in the center of greenery on one wall. Acapella choir ... more


Upfront News and Views: USA Makes a Major Play for Millennials -- Simon Applebaum
By Simon Applebaum

Venue: The Rainbow Room high atop 30 Rockerfeller Plaza. As shiny, sparkling, elegant and exquisite a place to dine or dance as ever, thanks to the completion of a recent multi-year renovation. Making this breakfast connection of network executives with journalists more notable: every table had at least one celebrity and series... more



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