Live at the VEVO NewFront 2012 - Roger Maloney
Published: April 27, 2012 at 09:44 PM GMT
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Last Updated: April 27, 2012 at 09:44 PM GMT
By Roger Maloney
I had the pleasure of going to the VEVO NewFront and in my opinion Vevo's presentation was the best for a company that this is their first Newfronts. All the presentations were insightful and innovative. It started by the President Rio Caraeff setting the tone of the morning by talking about how he was introduced to music and closing out his talk with a picture of himself getting a haircut while Olivia Newton John reads him a story as a baby.
David Kohl the EVP, Sales and Customer Operations talked about VEVO as a brand that is the only choice to reach adults 18-34 online and with their music content with powerful images of the impact of VEVO on the screen showing the channel marketing power.
Michael Cerda the EVP of Product was so excellent as he explained the new VEVO platform and how customers and users of VEVO can easily use the new platform and how it connects to all social media platforms.
In my opinion VEVO presentation was the best because they closed the presentation with a live performance by Grammy Award winning artist John Legend.
As part of the event (Digital Content NewFronts@VEVO), key industry leaders – like L.A. Reid (chairman & CEO of Epic), Frank Cooper (CMO, PepsiCo), Tim Spengler (Global CEO, MAGNAGLOBAL), and Rio Caraeff (VEVO CEO) – took the stage to discuss various topics related to the unique power of today's music video and how brands can engage with global audiences. VEVO also released new performance metrics
Here is a rundown about VEVO Programming:
VEVO – which now gets 250M unique visitors globally every month – today unveiled six new music-centered program series that will air on the platform and that will also be available to watch on demand. As part of the "Upfronts" event for the media and advertising community, VEVO announced the new shows which will appear over 2012. Each series (see below for a recap of each new series) will give viewers exclusive access to their favorite artists but with a new focus on telling stories from the fans' perspective.
Busk or Bust (co-produced by VEVO and Shine America, formerly Reveille) – VEVO's first reality competition show where contestants must literally sing for their supper. Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius and The Buried Life as well as long-running scripted hits The Office, Ugly Betty and The Tudors among others.
Cover Stories (co-produced by VEVO and Amos Content Group) – A comedic take on the not-so-true stories behind some of our favorite album covers.
Hear Me Out (co-produced by VEVO and Principato-Young Entertainment) – A dating show where the potential of love is based solely on the participants' musical choices. Principato-Young is the premiere production company for cutting edge comedic talent including Jim Carrey and Ed Helms.
Sound + City (co-produced by VEVO and Show Cobra) - Uncovers the people, places and things that are currently influencing the music of a particular city. From the shoe store where the hottest mix tapes are exchanged to the restaurant everyone goes to before a concert, Sound + City explores the backdrop of the music we love and gives viewers tips on how to travel like an artist. The first six episodes explore Nashville, Miami, Brooklyn, San Francisco, Portland and Atlanta.
Strange Island (co-produced by VEVO, WEIRD LOGIC, Hello! And Company) – Flight of the Conchords meets Glee, living somewhere between Gilligan's Island and Fantasy Island in a new scripted musical comedy series with four aspiring stars looking for a shortcut to fame. Co-producer Weird Logic's Scott Schultz is one of the creators of Yo Gabba Gabba.
You Play Like A Girl (co-produced by VEVO and Mike Welch) – Combines aspiration and inspiration of real-life young girls who are pursuing music as a career. Hosted by Sam Maloney, former drummer for Hole and Motley Crue among others, this series will find girls across the country who have the talent to make it big while giving them the push they need to help make their dreams a reality.
Roger Maloney is the VP of Vanguarde Consulting Group and company that prepare small business for the digital age. Roger can be reached at firstname.lastname@example.org.
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