Mark Risis

Mark Risis is Director of Interactive Advertising Sales for TiVo, Inc. He leverages his extensive background in the digital space to help advertisers connect more effectively with TV viewers. Mark works with ad agencies and advertisers to create groundbreaking campaigns where viewers interact with TV ads and explore brands on their terms. Mark and his colleagues at TiVo are defining convergence as they bring digital experiences, interactive content, and even commerce to the living room screen.

Prior to TiVo, Mark was the Managing Director and Executive Producer for Brand New World, a creative agency that integrates advertising, branding, design and technology to form stronger connections between brands and their customers. Mark's award-winning work for Splenda, The Nature Conservancy, Topamax, Teletoon, Coca-Cola, About.com, and others, extended those brands further into the digital ecosystem. As a founding member, he was instrumental in the company's vision and growth from a start-up to a full-service digital agency.

Prior to Brand New World, Mark was a Senior Consultant with FutureBrand's Valuation and Analytics practice, where he spearheaded the company's marketing accountability and brand value measurement efforts for clients like GM, UPS, Lilly, CIBC, among others.

Mark received his Bachelor of Science degree from Duke University.

Read all Mark’s MediaBizBloggers commentaries at InteracTiVoty.

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