Drew Breunig

Drew is a Senior Account Planner with PHD, based in San Francisco. With a background in cultural anthropology, Drew helps orient businesses by understanding and leveraging cultural trends and truths. His ethnographic training coupled with a deep understanding of digital technology allows him understand the ways communities change as they embrace new media.

Previously, Drew lead consumer and digital strategy for Freestyle Interactive, a digital agency that specialized in youth and lifestyle brands, like Electronic Arts and Boost Mobile. There, Drew sat between creative and media disciplines, ensuring that client’s efforts were grounded with common audience insights.

You can follow Drew @ http://twitter.com/dbreunig

Read all Drew's MediaBizBloggers commentaries at PHD Perspectives.

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