Keller Fay Group
Ed Keller , CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth," and in 2014 was part of the first class of people to be inaugurated into the Word of Mouth Marketing Hall of Fame. Ed’s book, The Face-to-Face Book : Why Real Relationships Rule in a Digital Marketplace, was named the best book in marketing for 2013 by the AMA. The publication of his first book, The Influentials , has been called the "seminal moment in the development of word of mouth.” You can follow Ed Keller onTwitter, Facebook and Google+.
The Keller Fay Group is a specialist market research firm focused exclusively on word of mouth marketing. Keller Fay's syndicated research service, TalkTrack®, is the only comprehensive tracking study of word of mouth conversations that monitors word of mouth conversations about products, services, and brands, including those that occur offline as well as online.
Prior to founding Keller Fay, Ed Keller was CEO of RoperASW. Keller is a past President of the Board of the Word of Mouth Marketing Association (WOMMA) and the Market Research Council and has served on the Board of Directors of WOMMA, the Advertising Research Foundation (ARF), BazaarVoice (Nasdaq: BV), a technology provider that powers consumer generated content such as Ratings and Reviews. He is a member of the U of PA’s Annenberg School's Alumni Advisory Board and Wharton’s Future of Advertising Board.
Ed is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
Read all Ed’s MediaBizBloggers commentaries at WOM Matters