Customer Acquisition Intel

	About Acquirgy Acquirgy (www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media,... more
Operations & Logistics Strategy from the BEHIND THE SCENES eBook - Part 10 of 10 By Acquirgy "They say 'a picture is worth a thousand words,' but in our case, a successful DRTV infomercial or short-form is worth a thousand details. In this day and age, where responses to DRTV comes ... more
Social Strategy from the BEHIND THE SCENES eBook - Part 9 of 10 By Acquirgy "Our view of social is quite simple: everything we do is designed to reinforce and enhance the DRTV and search campaigns. They are the workhorses, and social provides great support. But ... more
Digital Strategy from the BEHIND THE SCENES eBook - Part 8 of 10 By Acquirgy Dorothy: "The symbiotic relationship between DRTV and search, is one of the most important lessons we've learned over the years, and as a result, our strategy for every DRTV client is to ... more
Media Strategy from the BEHIND THE SCENES eBook - Part 7 of 10 By Acquirgy "In all my years in this business, I've never seen so much fast-moving change as in the last three-to-four years. I remember the days when DR media strategy, planning and execution were much ... more
Financial Modeling Strategy from the BEHIND THE SCENES eBook - Part 6 of 10 By Acquirgy "The financial projections and models behind every DRTV program are perhaps the least sexy but quite arguably as important as any other aspect of the program. There are so many items that... more

More Customer Acquisition Intel Media Strategy from the BEHIND THE SCENES eBook - Part 7 of 10 Financial Modeling Strategy from the BEHIND THE SCENES eBook - Part 6 of 10 DRTV Editing Strategy from the BEHIND THE SCENES eBook - Part 5 of 10 DRTV Production Strategy from the BEHIND THE SCENES eBook - Part 4 of 10 Multichannel Design Strategy from the BEHIND THE SCENES eBook - Part 3 of 10 DRTV Strategy from the BEHIND THE SCENES eBook - Part 2 of 10 Introduction from the BEHIND THE SCENES eBook - Part 1 of 10 DRTV DERAILERS Part 13 of 13 – Section 12 - Irv Brechner DRTV DERAILERS Part 12 of 13 – Section 11 - Irv Brechner DRTV DERAILERS Part 11 of 13 – Section 10 - Irv Brechner archive