Customer Acquisition Intel

	About Acquirgy Acquirgy (www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media,... more
How Direct Response TV "Raises All Boats" - Irv Brechner By Irv Brechner If you've ever been at a marina when the tide comes in, you'll see the incoming surge of water raise all the boats, regardless of size. Think of the surging water as Direct Response TV (DRTV) and the boats are other advertising tactics and channels, such as print, search, banners, direct mail, retail,... more
Why Retailers Love "As Seen On TV" Products - Irv Brechner By Irv Brechner Manufacturers who have consumer products we talk with often ask us "aren't retailers annoyed when a manufacturer runs an infomercial and sells direct-to-consumer (DTC)?" Our answer is always a resounding "no" followed by an extensive explanation. Here are the... more
Are You Dealing With The Reasons Why Consumers Shop Online vs. In Stores? - Irv Brechner By Irv Brechner If you're an online etailer or a traditional store or both, you've got to address a litany of reasons why consumers prefer shopping online vs. in stores. If you're an etailer, it means capitalizing on these reasons. If you have a store, it means combating them. Either way, they can't be... more
Five Most Popular Customer Acquisition Articles in 2011 - Irv Brechner By Irv Brechner My colleagues and I have been posting on MediaBizBloggers since September of last year and have enjoyed the feedback we've received. We hope you have found value in our stories. Based on PDF downloads, here are the top five from last year: · "What Do Successful... more
It's Time to Change Your Direct Response TV Mindset – Irv Brechner By Irv Brechner What do Ginsu Knives, Pocket Fisherman, Power Juicers, Thighmaster, Woks and "Stop The Insanity" have in common? They are the "old school" of infomercials and short-forms, popular last century and, quite honestly, their late night country fair style of hawking has left a somewhat ... more

More Customer Acquisition Intel Five Most Popular Customer Acquisition Articles in 2011 - Irv Brechner It's Time to Change Your Direct Response TV Mindset – Irv Brechner "We Do Fundraising and Friendraising" - A Lesson From the Non-Profit Sector for Marketers - Irv Brechner Are Excessive Shipping Costs Costing You Sales? – Irv Brechner The Fine Art of Encouraging and Discouraging Clicks In Paid Search Copywriting - Irv Brechner Happy Thanksbuying - Irv Brechner A Lesson from the Streets - Irv Brechner The Internet is One Big Double-Edged Sword - Irv Brechner Why All Marketers Need to Think Like Direct Marketers - Irv Brechner Five Reasons Why Direct Response TV Is, and Will Always Be, The Most Dominant Direct Response Medium - Irv Brechner archive