The Chandler Files

	About Adam Chandler Chief Revenue Officer Martini Media Big ideas, partnerships and programs in new territories characterizes Adam Chandler’s 12-year career in digital media sales. Now Chief Revenue Officer of Martini Media, he’s creating unprecedented ways for advertisers to tap a pinnacle audience (65 million empowered... more
Develop the Next - Adam Chandler-Martini Media By Adam Chandler The holiday season is a good time to reflect, give thanks and give back. Giving back can take on many forms, whether it is contributing to a good cause or helping those in need. We can also "pay it forward" in our professional lives by developing talent and providing mentorship to rising stars. You are never too young or old to... more
The Next Network - Alex Magnin-Martini Media By Alex Magnin It's time for the ad network to move up the value chain. The exchange-driven marketplace makes "inventory procurement"—the traditional role of ad nets—a thin value proposition. Ad networks need to bring technology and media services together to create higher-value connections with the people who... more
MEET THE NEW SEARCH - Adam Chandler By Adam Chandler The latest wave of tech advancement will make online display the most powerful magnet in a marketer's attraction portfolio. If you're betting on Internet futures, make sure your money's on the underdog. I'm talking about display advertising. The IAB 2010 report showed display growing more than twice as fast as search, and now... more
CES Deserves a New Name – Adam Chandler By Adam Chandler This year, brands and media dominated the stage at the biggest show in Vegas. I’ve attended CES for 10 years as a digital media seller. While it’s always been invaluable for developing relationships, the role of technology in marketing and media has been largely peripheral as a topic. This year, though, brand... more

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