Adam Kleinberg

	About Adam Kleinberg CEO Traction Stir (never shake) a spoonful of charisma, a jigger of positive energy and a mind as sharp as a freshly plucked lemon and you get close to the cocktail that is Adam Kleinberg. Adam is CEO and a founding partner of Traction, an advertising agency and innovation consultancy in San... more
Is Coke's New Content Play It? - Adam Kleinberg By Adam Kleinberg Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed? Is this a brilliant move or... more
The Online Video Continuum - Adam Kleinberg-Traction By Adam Kleinberg This afternoon, I'm heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium. First, let me say, "Go Giants!" Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called... more
Trading Places: Brand or Commodity? - Adam Kleinberg By Adam Kleinberg Which are you? In the past decade, two massive shifts have reshaped marketing. 1) For the first time, we're able to measure the effectiveness of our marketing 2) Relentless financial superpressure from the turbulent economy The result is that there has been a relentless focus on measuring ROI in marketing.... more
Ten Things for Ten Years. - Adam Kleinberg By Adam Kleinberg A decade ago, amidst the smoldering ruins of Dot Bomb industry carnage, I started a little agency called Traction with some friends in the spare bedroom of my apartment. Ten years later, we've accomplished more than I ever expected to. We've worked with some of the ... more
Collaboration as Innovation - Adam Kleinberg By Adam Kleinberg It's common for marketers to get fixated on the tangible when it comes to innovation—products, features, tools. "Let's create an iPad app to engage our customers." "Let's use a DSP to buy our media." But let's open the windows and see what's going on outside of our industry. How are other companies ... more

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