Adam Kleinberg

	About Adam Kleinberg CEO Traction Stir (never shake) a spoonful of charisma, a jigger of positive energy and a mind as sharp as a freshly plucked lemon and you get close to the cocktail that is Adam Kleinberg. Adam is CEO and a founding partner of Traction, an advertising agency and innovation consultancy in San... more
Ten Things for Ten Years. - Adam Kleinberg By Adam Kleinberg A decade ago, amidst the smoldering ruins of Dot Bomb industry carnage, I started a little agency called Traction with some friends in the spare bedroom of my apartment. Ten years later, we've accomplished more than I ever expected to. We've worked with some of the ... more
Collaboration as Innovation - Adam Kleinberg By Adam Kleinberg It's common for marketers to get fixated on the tangible when it comes to innovation—products, features, tools. "Let's create an iPad app to engage our customers." "Let's use a DSP to buy our media." But let's open the windows and see what's going on outside of our industry. How are other companies ... more
Service as Innovation - Adam Kleinberg By Adam Kleinberg Sitting here in agency-land, it's easy to get a case of I've-got-a-hammer-so-every-problem-looks-like-a-nail Syndrome. If you're a digital media agency, innovation might look an awful lot like a DSP (demand-side platform). If you're a digital creative shop, innovation may mean an iPad app. If you're a traditional agency trying to pretend ... more
Leadership Advice for an MBA - Adam Kleinberg By Adam Kleinberg My lawyer's nephew is working on his Masters degree and asked if he could interview me about leadership for a class he is taking. The questions he sent over were thought provoking for me, so I thought I'd share my answers here. 1) What is your vision for the future of your particular creative sector? The lines are blurring... more
Traction: Process as Innovation - Adam Kleinberg By Adam Kleinberg Welcom Adam Kleinberg, our newest MediaBizBlogger. Someone asked me today what "innovation" means to me. I thought it was a good question and one that's worth answering. Wikipedia defines it "as the process that renews something that exists and not, as is commonly assumed, the introduction of... more

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