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About AdGenesis, LLC
AdGenesis is a next generation Video Ad Network that has solved the problem of ads not being viewed by consumers. Utilizing opt-in information from consumers who join the AdGenesis network, AdGenesis matches brands to consumers and deliver them a video experience on their mobiles or the web. This match-making takes ... more
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AdGenesis: A Great Time to Be In Media….. - Gerry Byrne
By Gerry Byrne
Welcome Gerry Byrne, our newest MediaBizBlogger
But boy has the playing field changed.
It once was quite simple. Create content, find an audience, sell some advertising. Do lunch….maybe with a cocktail. Perhaps a round of golf……more cocktails. Followed by…make the content more unique and... more
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AdGenesis: Actually Measuring Digital Video "Viewership" - Rick Sirvaitis
By Rick Sirvaitis
Having bought and sold every side of television over the course of my career it is always interesting when the subject of video metrics come into play as they have over the past week as it relates to digital video -- a discussion that is very much needed.
Looking at the original video platform of TV, the most recent Super bowl was touted ... more
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AdGenesis: An Open Letter to Every Brand - Richard Smullen
By Richard Smullen
"Since the founding of the internet, Brands which have tried to embrace the tantalizing potential of online advertising have consistently been disappointed by the reality of poor and declining results, especially for online display and video advertising. And this is true, even today"
Dear Brand,
I am sure it feels ... more
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AdGenesis: It's All About Opt-in Whether You Like It or Not - Michael Kelley - MediaBizBloggers
By Michael Kelley
Happy 20pt-in11!
January 18, 2011 - Somewhere in SoHo, NYC
As a result of being caught between young boomers and the old gen x'ers, I have only known interruptive advertising. However, I have always felt that there had to be a better way to do advertising. Whether I was working to build Hulu, developing new advertising offerings... more
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AdGenesis: The Case for Consumer Opt-In vs. Opt-Out - Michael Kelley - MediaBizBloggers
By Michael Kelley
What is most surprising to me about the raging debate on privacy is the fact that we as an industry have only come up with one solution: Opt-Out! This has obviously thrown the entire advertising business into a frenzy. Why? Because we know if given the easy ability, consumers will opt-out. The other solution that seems to be missing from the... more
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