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Bill Harvey About Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned... more

ARF RE:THINK 2015 Changes the World – Bill Harvey
By Bill Harvey

ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction.

Job fear. That was the secret to so much leverage. Archimedes is beaming down.

The cream of the research cadre responsible for the ... more


The Ninefold Path to Marketing Transformation: Part 2 – Bill Harvey
By Bill Harvey

Note: This was the title of my presentation at ARF's special conference at Simulmedia on March 3 with David Poltrack and Dave Morgan. Here's a link to a full video of the conference.... more


The Ninefold Path to Marketing Transformation -- Bill Harvey
By Bill Harvey

That was the title of my presentation at ARF's special conference at Simulmedia on March 3 with David Poltrack and Dave Morgan. Here's a link to a full video of the conference. In this post I'll summarize my own remarks and include a précis of what David and ... more


Odds Now Favor Competition in U.S. TV Ratings: Part 9 -- Bill Harvey
By Bill Harvey

Why Competition Never Possible Before is Now Likely – A Multi-Part Series. (Read Parts 1-8 here.)

When I began this series two months ago, I envisioned it being a three-part feature. But as these installments appeared I received more and ... more


Odds Now Favor Competition in U.S. TV Ratings: Part 8 – Bill Harvey
By Bill Harvey

Why Competition Never Possible Before is Now Likely -- A Multi-Part Series. (Read Parts 1-7 here.)

Nielsen’s TV audience measurement system has... more



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