mediabizbloggers.com  
commentary

In Terms of ROI

Bill Harvey About Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned... more

The Future of Across-Screen Advertising: Part IV – Bill Harvey
By Bill Harvey

Raise Ratings and ROI by Integrating All Key Purchaser, Attention and Emotion Drivers

Be Sure to Read Parts... more


The Future of Across-Screen Advertising: Part III – Bill Harvey
By Bill Harvey

How to Activate the Social Alertness Effect to Raise Ratings and ROI

In this series I am providing more in-depth coverage of the information contained in the ... more


The Future of Across-Screen Advertising: Part II -- Bill Harvey
By Bill Harvey

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that ... more


The Future of Across-Screen Advertising, Part I -- Bill Harvey
By Bill Harvey

Symphony Advanced Media (aka SymphonyAM) and TiVo Research have announced a new partnership. They are building out joint sample size to allow the combination of TiVo/TRA’s purchase data driven ROI measurement with... more


How a Smaller-Spending Brand Can Punch Above Its Weight – Bill Harvey and Barbara Connors
By Bill Harvey

Much is made of digital's ability to target down to the consumer and measure the sales impact. Some scoff at TV's broad reach and inability to target and measure sales lift. Others whisper than some TV money is coming out of the upfront destined for digital.

Here's a true life ... more



More In Terms of ROI



media industry poll