About Bill Harvey
Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned... more
Optimizing Networks -- Bill Harvey
By Bill Harvey
Networks selling their ad inventory have traditionally taken an adversarial stance to buyers in the sense that the focus has been on who wins the CPM negotiation.
When Apollo reintroduced TV program selection to reach purchasers, Irwin Gotlieb said, “The networks always trump preference with pricing.” Meaning that if ... more