In Terms of ROI

	About Bill Harvey Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and... more
In Terms of ROI: Integrating Media and Shopping - Bill Harvey - MediaBizBloggers By Bill Harvey This week's blog posting recounts a very interesting conversation I had with a top network research executive on November 19, 2009 which gave me new insights. With his permission I share it with you here. Its core idea is that media and the in-store experience can be integrated to re-invigorate marketing. "You know," he... more
In Terms of ROI: What Do We Know About Today's TV Ratings Currency? - Bill Harvey - MediaBizBloggers By Bill Harvey How accurate are the Nielsen ratings? That question underlies the choices that the industry faces today. Here’s what we know. 1. CONTAM A handful of Nielsen fieldmen in the early 60s were caught selling the contact info for Nielsen panelists to TV stations and this precipitated the Harris Committee... more
In Terms of ROI: Why Looking At Just Age Doesn't Work - Bill Harvey - MediaBizBloggers By Bill Harvey Since the early 1950s, a handful of age groups has dominated what the advertising industry has called "targeting" on television. The rationale for this emphasis on age as the primary determinant of value is so lost in antiquity that nobody can remember the reasons given at the time. Pundits re-create the past and... more
In Terms of ROI: Another Episode of RAD MEN: "Not All Rating Points Are Created Equal" - Bill Harvey - MediaBizBloggers By Bill Harvey INTERIOR. DAY. OFFICES OF LARGE CPG ADVERTISER, BOARD ROOM. Seated around table are CHIP HOLCUM, Brand Manager, BRAD STERLING, Head of North American Media, GARTH GENTRY, Procurement Officer, and DAN STANLEY, Chief Investment Officer of the media agency on the account. Standing and reading from slide projected on the screen is JOHN GREGORY, EVP ... more
In Terms of ROI: Getting Excited about the Media Research Priorities - Bill Harvey - MediaBizBloggers By Bill Harvey There is a healthy sense across the industry of readiness for positive change in media research. Several new groups have arisen which call attention to this common theme. The old rhetoric that maintained the status quo for so long no longer holds sway. This is all very good news. The general progressive outlook is tempered by... more

More In Terms of ROI In Terms of ROI: Another Episode of RAD MEN: "Not All Rating Points Are Created Equal" - Bill Harvey - MediaBizBloggers In Terms of ROI: Getting Excited about the Media Research Priorities - Bill Harvey - MediaBizBloggers In Terms of ROI: How Are We To Judge Research? - Bill Harvey - MediaBizBloggers In Terms of ROI: Scene From A Future Movie - Bill Harvey - MediaBizBloggers In Terms Of ROI: What Is The Optimal Strategy for New Breakthrough Ideas? - Bill Harvey - MediaBizBloggers In Terms of ROI: Forgiveness as an ROI Strategy - Bill Harvey - MediaBizBloggers In Terms Of ROI: Sex/Age Targeting Has Hurt Certain Networks - Bill Harvey - MediaBizBloggers In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers Does Good Creative Really Matter? Yes, "More Than Anything Else" - Bill Harvey - MediaBizBloggers Ratings vs. ROI: How Would I Use TRA? - Bill Harvey - MediaBizBloggers archive