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In Terms of ROI

Bill Harvey About Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned... more

Broadcast Prime Highest ROI, Nielsen Undercounting as Much as 20% -- Bill Harvey
By Bill Harvey

As part of Advertising Week in New York, the five big broadcast TV networks gathered the top buyers together with Hollywood producers and creatives on October 2. CBS Chief Research Officer David Poltrack had invited me to his table with Gayle Fuguitt, CEO of ARF, Poltrack’s ace wingman Greg Kasparian, and the estimable Leslie... more


Data Driving is More Fun (and Safer) Than Driving by the Seat of One’s Pants – Bill Harvey
By Bill Harvey

In 2008 the Association of National Advertisers (ANA) surveyed advertisers and found that 42% of them had some form of inhouse agency, performing some media and/or creative functions. ANA repeated the study in 2013 and found that proportion had grown +38% and was then at 58%, with another 6% shuttering such an operation while another 4% ... more


When to Use Fusion, When to Insist Upon Direct Match – Bill Harvey
By Bill Harvey

Fusion Leaves Out 84% of Variation in Product/Brand Purchase

Today we have a vast sea of data sources to choose among in making better media decisions. This article is a simple explanation of the two main types of data available, how they differ from each other and when it is advisable to use each one of... more


The Future of Across-Screen Advertising: Part IV – Bill Harvey
By Bill Harvey

Raise Ratings and ROI by Integrating All Key Purchaser, Attention and Emotion Drivers

Be Sure to Read Parts... more


The Future of Across-Screen Advertising: Part III – Bill Harvey
By Bill Harvey

How to Activate the Social Alertness Effect to Raise Ratings and ROI

In this series I am providing more in-depth coverage of the information contained in the ... more



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