In Terms of ROI

Bill Harvey About Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned... more

The Future of Across-Screen Advertising: Part II -- Bill Harvey
By Bill Harvey

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that ... more

The Future of Across-Screen Advertising, Part I -- Bill Harvey
By Bill Harvey

Symphony Advanced Media (aka SymphonyAM) and TiVo Research have announced a new partnership. They are building out joint sample size to allow the combination of TiVo/TRA’s purchase data driven ROI measurement with... more

How a Smaller-Spending Brand Can Punch Above Its Weight – Bill Harvey and Barbara Connors
By Bill Harvey

Much is made of digital's ability to target down to the consumer and measure the sales impact. Some scoff at TV's broad reach and inability to target and measure sales lift. Others whisper than some TV money is coming out of the upfront destined for digital.

Here's a true life ... more

Silos, Micromanagement, Bureaucracy and Fear Are a Lethal Combination for Business – Bill Harvey
By Bill Harvey

My great friend Kevin (not his real name) was always in the Flow state when I met with him at his company’s offices. He was high on his company. Since I had always respected the company myself -- as I do many companies -- at one point I made some... more

What’s the Best Target to Set for Your Auto Advertising? – Bill Harvey
By Bill Harvey

In Byron Sharp’s classic How Brands Grow he cautions advertisers against selecting media to focus on current customers to the exclusion of prospects. In auto advertising, then, this would suggest not selecting TV programs that reach your current... more

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