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In Terms of ROI

Bill Harvey About Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, media/purchase singlesource by Big Data matching (4 U.S. patents assigned... more

When to Use Fusion, When to Insist Upon Direct Match – Bill Harvey
By Bill Harvey

Fusion Leaves Out 84% of Variation in Product/Brand Purchase

Today we have a vast sea of data sources to choose among in making better media decisions. This article is a simple explanation of the two main types of data available, how they differ from each other and when it is advisable to use each one of... more


The Future of Across-Screen Advertising: Part IV – Bill Harvey
By Bill Harvey

Raise Ratings and ROI by Integrating All Key Purchaser, Attention and Emotion Drivers

Be Sure to Read Parts... more


The Future of Across-Screen Advertising: Part III – Bill Harvey
By Bill Harvey

How to Activate the Social Alertness Effect to Raise Ratings and ROI

In this series I am providing more in-depth coverage of the information contained in the ... more


The Future of Across-Screen Advertising: Part II -- Bill Harvey
By Bill Harvey

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that ... more


The Future of Across-Screen Advertising, Part I -- Bill Harvey
By Bill Harvey

Symphony Advanced Media (aka SymphonyAM) and TiVo Research have announced a new partnership. They are building out joint sample size to allow the combination of TiVo/TRA’s purchase data driven ROI measurement with... more



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