Great Sellers Go to Heaven

About Bob Sherman

Bob Sherman has 40 years experience managing relationships between media companies and ... more

In Memoriam: Bob Sherman. Great Sellers Go to Heaven
By Jack Myers

My friend and long-time colleague Bob Sherman passed away earlier this week after a battle with ... more

The Fat Lady Never Stops Singing for the Great Ones - Bob Sherman
By Bob Sherman

A friend of mine runs a well known middle market media planning and buying service. This fellow has led companies in both media and technology, always makes sure he understands what he and his clients know and don't know and works hard to forge partnerships that serve his clients.

In his current field, the most serious threat to the... more

Great Sellers Know When to Leave Their Cell Phones Deactivated - Bob Sherman
By Bob Sherman

Maybe that goes for parents and spouses as well, but I claim much less expertise in those areas.

If you've the good fortune of a client or potential client giving you a part of his business day because you've convinced him you that believe that you can and would like to help him, what's the message he receives when your cell rings or you ... more

I Believe I Can Help You - Bob Sherman
By Bob Sherman

That's a magical phrase, if you do the work to get there, and mean it!

I consult a handful of companies. This activity is one of the most pleasurable of my career. The reasons are different in each case. Diversity of challenges and needs in these varied, mostly start-ups, keeps tedium at bay. The tenacity, vision and brilliance of the... more

Commoditization Your Problem? - Bob Sherman
By Bob Sherman

Do you sell corn, or sweet Jersey corn? Do you sell potatoes or Idaho potatoes?

Has the commoditization of your product or service got you down or is your inability to differentiate it from the pretenders holding you down? A few days ago, WCBS-AM Newsradio in New York, aired a feature by Ray Hoffman of the Wall Street Journal. Mr. ... more

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