Do It Now! - Bob Sherman - MediaBizBloggers
Published: January 6, 2011 at 03:51 AM GMT
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Last Updated: January 6, 2011 at 03:51 AM GMT
By Bob Sherman
To be clear: I am not suggesting that every crazy thought that pops into your head should be acted upon immediately. I am suggesting, quite strongly in fact, that every crazy, and not so crazy, thought that pops into your head be very quickly examined and then, if validated, acted upon immediately. That's what the exceptional ones do. They act. They act thoughtfully and immediately. They table neither thought and research nor action.
Picture the mother lioness on a hunt. She doesn't go roaring after the first gazelle she sees no matter the distance. She measures the distance, vs. relative speeds; hers and the gazelle's. Once calibrated she creeps silently to close the gap...and then...she pounces! She makes her move. She determinedly acts to achieve her objectives, to serve her cubs. What she doesn't do because it's dinner time and her job is to provide it, say to herself, "you know, this is going to be a toughie. That gazelle looks quick. Maybe I'll go get my nails sharpened first and go after the next one." An average lioness might do that, but not a great one.
There are four homes on our street. Two of the four got their mail yesterday. The two that didn't hadn't shoveled a path to their mailbox after the "blizzard." The other guy is a top go-getter executive.
There's nothing great sellers would rather do than help as many people further their goals as possible. Procrastination, distraction and a lack of serious intent are maladies they don't suffer. Idea > Action. Prospect > Action.
They Do it Now!
Bob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio, cable and TV to the Internet, and from sales executive to chief executive and from the biggest media corporations to his own entrepreneurial companies. He is currently in partnership with Pilot Group, LLC. Bob can be reached at email@example.com.
Read all Bob's MediaBizBloggers commentaries at Great Sellers Go To Heaven.
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