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About Bonnie Kintzer
Chief Executive Officer
Women’s Marketing Inc
Bonnie Kintzer is Chief Executive Officer of Women’s Marketing Inc. the authority on how women consume media. Women’s Marketing Inc. services more than 300 clients in the beauty, fashion and health space by delivering the best integrated advertising solutions in ... more
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How to Unleash the Branding Power of Facebook - Bonnie Kintzer
By Bonnie Kintzer
Marketer's fascination with Facebook lives on. It looks like the ultimate high-engagement community platform, ripe for thoughtful consumer marketing. But, there is a popular misconception that Facebook's power is only as a direct response, performance engine. There is this love affair with the platform, in which we want it to do for us,... more
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Media Plans Provide Clues on The Power of Social - Bonnie Kintzer
By Bonnie Kintzer
Every year, as a marketing and media services company, we monitor client-planning trends as well as how those mirror trends in the greater marketplace. Recently, I shared our observation that with our clients, social has increasingly become the "spark" within the media mix of choice. That not only is social in the mix a... more
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The Value of Anonymity within Consumer Influence - Bonnie Kintzer
By Bonnie Kintzer
It's now common to talk about consumers' reliance on peer opinions, reviews and ratings online. But, we probably assume this online tendency and comfort level is rooted in the real life stock we have always put in what our friends and families have to say. Even before going online, most of us have long relied on our friends, families and... more
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Forget Popularity - Influence Is the Key - Bonnie Kintzer
By Bonnie Kintzer
In today's cross-platform market, we all strive to understand the consumer mindset. We do this so that we may better inspire, engage and compel people with our brands wherever they are. Therefore, getting a handle on "influence" across platforms has become a huge focus for marketers. The problem is that influence is often confused... more
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The Social Spark and Media Activation - Bonnie Kintzer
By Bonnie Kintzer
As social media has earned a steady place in marketers' budgets and plans – considered standard rather than experimental – we see a particular trend with our clients. Not only is social always a part of the mix, it is now more than ever the spark that brings the whole mix to life. A marketing plan may not be entirely social –... more
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