The Marketing Capital Report

	About Catalyst S+F Catalyst S+F is the first marketing capital firm.  We provide strategic marketing services, rooted in media communications, for start-ups and established brands.  We define "marketing capital" as the actionable ideas, intelligence, and insights that are developed and wrapped into a strategic container that add value to, and... more
Catalyst S+F: Managing Your Brand's Social Campaign - Part 2 - Ryan Huber By Ryan Huber Part 2: Beyond simple posts – What capabilities do social platforms provide that can differentiate you from your competition? More and more brands are flocking to social media with high hopes of leveraging this new medium to engage users and increase brand recognition. Unfortunately, most brands don't fully understand ... more
Catalyst S+F: Changing the Marketing Social Compact with Loyalists - Jim Nichols - MediaBizBloggers By Jim Nichols In the traditional media model, there was essentially an agreement that in exchange for free or very low cost information and entertainment, the consumer would see and process ads. That arrangement is evolving, of course. One of the most interesting aspects of that evolution is the need to deliver more value for a given amount of consumer... more
Catalyst S+F: Managing your Brand's Social Campaign. Part 1: Why do Your Customers Use Social Media? - Ryan Huber - MediaBizBloggers By Ryan Huber More and more brands are flocking to social media with high hopes of leveraging this new medium to engage users and increase brand recognition. Unfortunately, most brands don’t fully understand the dynamics behind social media, and end up running a campaign that gets mediocre acceptance and fails to meet expectations. To expand... more
Catalyst S+F: 100 Data Points Does Not a Persona Make – Chris Arens - MediaBizBloggers By Chris Arens I believe that the advertising industry, as a whole, has been working on luck, and that the luck is about to run out. There are, at best, a handful of us that really deeply understand consumers, and then there is everyone else who fake it to unsuspecting clients and sometimes get lucky in their assessments. Why do I think this, because I have... more
Catalyst S+F: The Ice Underneath the Surface - Jim Nichols – MediaBizBloggers By Jim Nichols As I recall, about 90% of an iceberg is under the surface of the water. Is the digital industry like an iceberg? Recently I was asked to put together a presentation outlining the key trends and stats for digital in 2010. As I made my slides, I was struck by the tremendous level of activity in areas we don’t talk about very... more

More The Marketing Capital Report Catalyst S+F: 100 Data Points Does Not a Persona Make – Chris Arens - MediaBizBloggers Catalyst S+F: The Ice Underneath the Surface - Jim Nichols – MediaBizBloggers Catalyst S+F: An Entrepreneur Walks into an Agency - Ryan Huber - MediaBizBloggers Catalyst S+F: The Uncertainty Principle - Chris Arens - MediaBizBloggers Catalyst S+F: Thankful - Jim Nichols - MediaBizBloggers Catalyst S+F: Blinded Me with Technology - Chris Arens - MediaBizBloggers Catalyst S+F: Finding Your Social Mojo - Jim Nichols - MediaBizBloggers Catalyst S+F: Creativity Rant - Chris Arens - MediaBizBloggers Catalyst S+F: CTRS and One Hundred Thousand Count Von Counts - Jim Nichols - MediaBizBloggers Catalyst S+F: Holy Grail of Digital Media: Attribution Modeling - Nirali Bhagdev - MediaBizBloggers archive