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About Charlene Weisler
Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the media for several industry publications and hosts a blog at ... more
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Media Insights Q&A with Mark Lieberman – CEO, TRA - Charlene Weisler
By Charlene Weisler
Mark Lieberman, Chairman and CEO of TRA, is acutely aware of how the market valuates media and how the advances in technology can help advertisers get more information about their media effectiveness. In this fascinating interview, Mark discusses TRA and how it provides greater insight into viewer behavior, how the TV currency is changing, the... more
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Media Insights Q&A with Jeff Boehme - Kantar - Charlene Weisler
By Charlene Weisler
Jeff Boehme, CRO of Kantar, started his career in broadcast at NBC. From there he immersed himself in local cable at the NCC which provided an excellent grounding in the potential of return path data and its applications. From there to Nielsen and now at Kantar, Jeff is setting policy on data metrics and analytics. In this interesting... more
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Media Insights Q&A with Hanna Gryncwajg - RLTV - Charlene Weisler
By Charlene Weisler
Hanna Gryncwajg, the SVP of Advertising Sales for RLTV, is a sales professional whose extensive experience includes local and national broadcast, large and niche cable networks and even digital and entrepreneurial media outlets. She is a savvy strategist who seeks the addition of research in all of her sales materials. Hanna and I worked... more
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Media Insights Q&A with Bruce Friend - Ipsos OTX MediaCT - Charlene Weisler
By Charlene Weisler
Bruce Friend, President of Ipsos OTX MediaCT (Media, Content and Technology), has had an illustrious career spanning over 30 years. And his background, often at start-ups within larger corporations, reflects the immense growth in the cable industry from its inception. Bruce started in the ad agency world, but soon moved to pay cable for a new... more
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Media Insights Q&A with Jo Holz - Charlene Weisler
By Charlene Weisler
Jo Holz is one of the leading researchers in the industry today. In addition to her work at NBC, Children's Television Workshop, iN DEMAND, and Oxygen, she is currently SVP, Client Research Initiatives at Nielsen. In her 30+ years in media research, Jo has experienced first hand the great shift in the... more
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