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About Charlene Weisler
Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the media for several industry publications and hosts a blog at ... more
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Media Insights Q&A with Henry Schafer – Marketing Evaluations, The Q Scores Company - Charlene Weisler
By Charlene Weisler
Henry Schafer, EVP Marketing Evaluations, Inc. The Q Scores Company is a media research veteran from the consumer research / advertising agency sphere. His current company, Marketing Evaluations, is best known as the inventor of "Q-Scores" which indicate consumer favorability and marketing potential for celebrities as well as... more
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Media Insights Q&A with Michael Finn – Brightline - Charlene Weisler
By Charlene Weisler
Michael Finn, President Brightline, has extensive ad sales experience across platforms – from Cable to Satellite to iTV. Along the way he developed an expertise in set top box data and its value in the sales process. In this fascinating interview, Michael talks about iTV, addressable advertising and the use of data to make... more
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Media Insights Q&A with Cathy Hetzel - Rentrak - Charlene Weisler
By Charlene Weisler
Cathy Hetzel, Corporate President of Rentrak, is a pioneer in interactive television and set top box data. Her first role at Rentrak was to ascertain whether Rentrak's home video business could be adapted to television. After helping to launch their Video On Demand measurement service by examining log data from the servers, she saw the... more
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Media Insights Q&A with Jack Smith – Simulmedia - Charlene Weisler
By Charlene Weisler
Jack Smith has the unusual title of Chief Product Officer for Simulmedia, which means that he determines what the company should build in terms of systems. And yet, it is not IT; His work touches all aspects of the business such as research, sales and marketing. Jack comes to Simulmedia with an extensive experience in radio, the... more
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Media Insights Q&A with Gregory Artzt – General Sentiment - Charlene Weisler
By Charlene Weisler
Gregory Artzt, Founder and Chief Strategy Officer General Sentiment, comes from a mathematical and systems background which is a good thing because his company is in the business of gathering, processing, analyzing and framing results from big social media datasets. General Sentiment taps the growth of user generated content and... more
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