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About Charlie Warner
Charles Warner is an active blogger at MediaCurmudgeon.com and the Goldenson Chair Emeritus at the University of Missouri School of Journalism.
Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing... more
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Mediabrands' Desperate Move - Charlie Warner
By Charlie Warner
IPG Mediabrands announced that, according to Media Post's Media Daily News on Monday, January 16, it "will move to a pay-for-performance model that links the agency's performance and ... more
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Failure at the Top of Yahoo and Time, Inc. - Charlie Warner
By Charlie Warner
Two new media company CEOs started this month. Scott Thompson moved from president of eBay's PayPal unit to CEO of Yahoo, and Laura Lang moved from CEO of Digitas, the world's largest digital advertising agency, to CEO of Time, Inc.
What do these two have in common? Both come to their new companies after a long search, both are replacing ... more
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Management Lessons From Disney/ESPN - Charlie Warner
By Charlie Warner
Media companies would do well to follow the lead of the Walt Disney Company and its top revenue-producing subsidiary, ESPN, and institute rational succession planning.
This past week Disney and ESPN ... more
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Will Others Follow Google's Sales Lead? - Charlie Warner
By Charlie Warner
In a recent video by Jack Myers, Google ad sales won top honors in a Jack Myers annual survey of the highest performing media sales groups for quality of sales... more
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Bye, Bye Fairness Doctrine -- Good Riddance. - Charlie Warner
By Charlie Warner
The FCC announced this week that it is throwing out the Fairness Doctrine along with 80 other rules it considers "outdated and obsolete."
The ... more
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