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About Charlie Warner
Charlie Warner teaches sales, media ethics, and innovation in the graduate Media Management Program at The New School and is author of Media Selling, 4th Edition. From 1998-2002 he was Vice President of AOL's Interactive Marketing division. Before joining AOL, he was the Goldenson Endowed Professor at the Missouri... more
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Bean Counters, Not Creatives, Run Don Draper’s Ad Business
By Charlie Warner
Don Draper must be spinning in his grave, or he would be if he had read Business Insider’s May 13 post by Jim Edwards titled “ The 37 Richest People in Advertising, Ranked By Income.”
Of the 37 people on the list, there ... more
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TV Upfronts: Fingers in the Digital Dyke - Charlie Warner
By Charlie Warner
The broadcast and cable TV networks have wrapped up their spring narcissistic extravaganzas that try to seduce TV buyers to invest their ad dollars in programming that will appear next fall.
The Upfronts are a buggy-whip-technology-like annual ritual that each year are variously predicted: 1) To be the last upfront we'll ever see, 2) ... more
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"Stop Koch" – How Dumb Can You Be? - Charlie Warner
By Charlie Warner
The liberal advocacy organization Free Press is promoting a "Stop the Koch Brothers" campaign that pleads for its members to sign the following online petition:
Dear Tribune Company:
We need journalism that serves communities, not existing agendas. We need media ... more
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Don't Tread On My Profits, Aereo - Charlie Warner
By Charlie Warner
Broadcast TV networks and stations are really pissed at everyone's favorite boss, Barry Diller, and Aereo, the TV-signal-grabbing ... more
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The Ten Most Hated Jobs - Why? - Charlie Warner
By Charlie Warner
Of the blogs I read regularly, Steve Denning on Forbes.com consistently writes the most thoughtful ones about management. Recently he posted about the ten happiest and the ten most hated jobs in America. I think there... more
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