The Media Curmudgeon

	About Charlie Warner Charles Warner is an active blogger at MediaCurmudgeon.com and the Goldenson Chair Emeritus at the University of Missouri School of Journalism. Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing... more
Media Sales Executives: Hurry, Buy This Book - Charlie Warner *By Charlie Warner* When I became VP of Sales Strategy and Development at AOL's Interactive Marketing division in 1998, I was asked to become active in a membership that the division had in the Sales Executive Council (SEC), part of the Corporate Executive Board. I remember attending my first meeting of the SEC with top-ranked marketing and sales executives ... more
Nielsen's Digital Video GRPs: Who Gains? - Charlie Warner *By Charlie Warner* Last fall Nielsen announced it would provide gross rating points (GRPs) for online ads to mixed reviews. Most of the criticism focused... more
Mediabrands' Desperate Move - Charlie Warner *By Charlie Warner* IPG Mediabrands announced that, according to Media Post's Media Daily News on Monday, January 16, it "will move to a pay-for-performance model that links the agency's performance and ... more
Failure at the Top of Yahoo and Time, Inc. - Charlie Warner *By Charlie Warner* Two new media company CEOs started this month. Scott Thompson moved from president of eBay's PayPal unit to CEO of Yahoo, and Laura Lang moved from CEO of Digitas, the world's largest digital advertising agency, to CEO of Time, Inc. What do these two have in common? Both come to their new companies after a long search, both are replacing ... more
Management Lessons From Disney/ESPN - Charlie Warner *By Charlie Warner* Media companies would do well to follow the lead of the Walt Disney Company and its top revenue-producing subsidiary, ESPN, and institute rational succession planning. This past week Disney and ESPN ... more

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