Marketingworks Insights

	About Chas Salmore Founder and CEO Marketingworks, Inc., (MWKS) Chas Salmore, a 25-year veteran of the entertainment and marketing industry, is the Founder and CEO of Marketingworks, Inc., (“MWKS”), a leader in social-media marketing and digital word-of-mouth... more
Social Innovation - Chas Salmore By Chas Salmore I was sitting in my office reflecting on how far direct marketing has progressed in the past 10 years. I remember the days of fliers, catalogue distribution, promotional merchandise, direct mail, and street handouts. These were the times when you would gage your audience by using polling or market research but overall it was a solid one-way... more
The New Frontier - Chas Salmore - MediaBizBloggers By Chas Salmore Welcome Chas Salmore our newest MediaBizBlogger A few years ago a client in the food industry had asked me what was SEO and why should my business be concerned about optimizing for Google or any other search engine when we had enough referrals and advertising to bring in sufficient revenue. I thought about showing him demographics ... more