Cinema Advertising Insights

Cinema Pre-Show Audiences Pay More Attention to Advertising - Daily Data Sponsored by Screenvision By JackMyers Research Today's Daily Data is sponsored by Screenvision Audiences who are typically in their seats at least 20 minutes before the movie trailers index 152 against total movie-goers for "movie theaters have commercials that are interesting to me;" 136 for "I pay more attention to commercials in movie theaters than on... more

Cinema is the #1 Medium to Compensate for Under-Delivery of Broadcast and Cable Impressions - Daily Data sponsored by Screenvision By JackMyers Research Today's Daily Data is sponsored by Screenvision #1 Key Demos who frequently view TV programs online and on portable devices index exceptionally high for seeing and paying attention to cinema advertising indexing 158 compared to total adults for "I pay more attention to commercials in movie theaters than on... more

Seeking Audiences That Love Advertising…Try Cinema - Daily Data Sponsored by Screenvision By JackMyers Research Today's Daily Data is sponsored by Screenvision #1 - Fifty-six percent of adults who frequently view network TV programs online and portable devices say they are likely to pay attention to cinema advertising, higher attentiveness than any other medium #2 - Sixty-one percent of "G-rated" movie-goers say they are... more

Moviegoers Watching In-Cinema Pre-Shows Are Engaged With Advertising - Daily Data Sponsored by Screenvision By JackMyers Research Today's Daily Data is Sponsored by Screenvision Perhaps it's the elated mindset of moviegoers as they enter their moviegoing experience…with good friends and family, ready to see their favorite star in their latest film, all settled in their seats with their concession snacks watching the preshow... more

Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision Today's Daily Data is Sponsored by Screenvision. The movies are booming this year with admissions up as much as 12 percent compared to a year ago. The key things is that with more and more consumers spending time at the movie theaters, more and more advertisers are following suit! One of the key reasons that marketers are ... more

More Cinema Advertising Insights Moviegoers Watching In-Cinema Pre-Shows Are Engaged With Advertising - Daily Data Sponsored by Screenvision Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision Cinema Advertising Leads to Purchase Intent...Key to Reaching Video Gamers - Daily Data Sponsored by Screenvision Cinema Advertising Ranks First Among 40 Media Categories for Advertising Attentiveness Cinema Commercials Are Interesting Petition Governor Paterson to Maintain New York Film and TV Production Tax Incentives Screenvision Names Andrew L. Blacker Senior Vice President, Marketing & Research Screenvision and National CineMedia Announce Interactive In-Theater Innovations Cinema Advertising Growth Spurred by Ad Attentiveness and 'Event' Focus MediaBizBuzz.com For October 15, 2007