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Cinema Pre-Show Audiences Pay More Attention to Advertising - Daily Data Sponsored by Screenvision

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Published: March 24, 2009 at 09:30 PM GMT
Last Updated: March 20, 2009 at 09:30 PM GMT

By JackMyers Research

Today's Daily Data is sponsored by Screenvision

Audiences who are typically in their seats at least 20 minutes before the movie trailers index 152 against total movie-goers for "movie theaters have commercials that are interesting to me;" 136 for "I pay more attention to commercials in movie theaters than on TV;" and 174 for "when I see advertising at movies I consider it a recommendation and am more likely to purchase the goods or services advertised."

Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55. Daily Data sponsored by Screenvision.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.

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