CPX Interactive

	About CPX Interactive About CPX Interactive: As a global online ad network built on top of a state of the art ad management platform, CPX Interactive has created an end to end, fully integrated 'operating system' that allows advertisers and publishers a true one stop solution to online display advertising. CPX Interactive delivers more than 30... more
CPX Interactive: Strategy Is the New Creative - David Shay By David Shay What Happened to the Promise? "Digital is different." That was the promise. Advertisers would be able to use the new medium to contact, engage and win consumers in ways they never could have imagined in the realm of traditional media. One-to-one targeted marketing, cutting-edge creative executions and new mutli-tiered... more
CPX Interactive: In An Interactive World, User Experience IS the Brand - David Shay By David Shay …User Experience IS the Brand Is it 'digital marketing' or 'interactive marketing'? I am never sure which is better to use, so I use them interchangeably. The confusion is understandable–I guess. The world of digital marketing ushered in the completely new concept of being able to interact with the message being put out by... more
CPX Interactive: Does Online Advertising Have a Branding Problem? - David Shay By David Shay Ten years ago, in an attempt to establish differentiation from traditional media that seemed to have the market cornered on brand-building, an upstart digital industry ponied up on the deliverables of performance and measurement. As a short term strategic decision that decision seemed like a genuine revelation. Here was a medium, after all,... more
CPX Interactive: The Standalone DSP: A Ticking Time Bomb for the Online Advertising Industry - Rob Rasko By Robert Rasko I have been in the online ad network business for over five years now. When I started in the space, the market was complaining (loudly) about the networks and how they were a 'ticking time bomb' waiting to explode online advertising. Conventional wisdom was that ad networks would lead to a complete lack of transparency and artificially drive... more

More CPX Interactive CPX Interactive: The Standalone DSP: A Ticking Time Bomb for the Online Advertising Industry - Rob Rasko