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About Definition 6
Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been... more
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Can You Keep Up With Content Demands? - Michael Kogon
By Michael Kogon
How much can we watch, share, read, post, create, share, read, post, comment, tag, share? It seems like an unlimited amount. As marketers we are all now faced with keeping up with our consumers’ desires to be in the content consuming, creating and sharing business. Late last year we embarked on the development of a content marketing... more
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Social Media: The Water Cooler of the 21st Century - Frank Radice-Definition 6
By Frank Radice
I know I'm dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music... more
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Six Marketing Steps You Should Take Before October 1st - Michael Kogon-Definition 6
By Michael Kogon
So much of my time is spent talking about the galactic and profound in marketing, that sometimes it is hard to remember that business happens every day and we need to focus on the near term as well. In the past week or so it has become apparent that the economy is in a "wobbly state" and focusing exclusively on 2012 and 2013 is not... more
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Definition6: New Top-level Domains and Branding: Lessons from Weinergate - Chris Wojda
By Chris Wojda
In the wake of Weinergate, I've been thinking a lot about the idea of personal branding. That said, I'm sure you're about as tired of Weiner's, well… weiner, as I am, so I won't really go there too much in this post except as a point of reference as there's a lot that brands can learn from the falling (or perhaps by the time this is... more
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Definition 6: Brand Loyalty Starts with a Good Story - Laura Long
By Laura Long
Remember the stories you we were told as a child? Stories of fantasies, heroes, wizards and princesses. There was something magical about those stories that imprinted them into our memories, making lasting impressions for years to come. It may have been the story itself, who told you the story or what it makes you feel like when you tell it to... more
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