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About dotbox
dotbox builds next-generation digital experiences at the intersection of ecommerce & social media. This space resonates with the contemporary shopper—the smartest and perhaps the most fickle creature the world has ever known.
dotbox is recognized for our custom-branded, personalized and socially-connected digital interfaces,... more
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Online Retailers Grip for a Huge 2012 - Ashley John Heather
By Ashley Heather
It used to be that selling and building a loyal customer base online around a brand was relatively straight-forward: establish a website with static product pages and drive sales and customer ... more
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GET SCANNED - Ashley Heather - dotbox
By Ashley Heather
2-D Bar Codes are creating new opportunities to spread awareness of your brand and products—and to measurably improve the shopping experience you offer. That's just the beginning.
Make your magazine ads work harder for you. Place codes in traditional media, in your store, and ... more
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Content Is Queen - Part 2 "The 4Cs of Next-Generation Commerce" - Ashley Heather
By Ashley Heather
As brands and retailers, we entice consumers with beautiful words and images that make our culture and core values resonate. This we call Content. As one of the 4Cs of next-generation social commerce—along with Commerce, Community and Context—it's a big part of how we sell products. There are selling points too, qualities and... more
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The 4C's of Social Commerce: Part 1 - Memory Lane on Plain Jane Commerce, ca.1997 - Ashley Heather
By Ashley Heather
This is the first of our four part series on the 4Cs of Social Commerce. We'll follow up this discussion of Commerce with subsequent considerations of Content, Community and Context, all of which together in our view represent Social Commerce in its current best-practice entirety.
In the early stages, when the first wave of shoppers went ... more
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dotbox: The 4Cs of Social Commerce - The 4C-able Future - Ashley Heather
By Ashley Heather
Welcome dotbox, our newest MediaBizBlogger
This is the introduction to our four part series "The 4Cs of Social Commerce" which will cover each (Commerce, Content, Community and Context) in greater detail. Please come back weekly to read upcoming installments.
More than Just... more
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