The DVR World

DVR-Proof Commercial Breaks on USA Network While so many people in the media industry are worrying about the impact of DVRs on the future of commercials, USA Network is quietly addressing the issue in ways that I find extremely effective. Lately, it seems that while scanning through commercial pods in recordings of the network’s sexy spy thriller Burn Notice... more

The TiVo Imperative: Educate and Entice Viewers to "Want to Watch" Commercials and New TV Series By Jack Myers Originally published on January 6, 2009 Over the next couple of months, TV network programmers and promotion executives will don their Don Quixote costumes and flail at windmills in the hope and belief Americans will embrace more than a handful of new and returning series. And in a recessionary economy, advertisers' questions... more

Marketers Preparing for a DVR/TiVo World By Andy Jung, former Sr. Director of Advertising and Media at Kellogg's Originally published on December 22, 2008 Years ago, or seemingly so, our industry gave great consideration to how advertising would survive when television ads would be skipped – all due to the advent of the "DVR Household." So how have advertisers responded to the new opportunities being created for enhanced... more

Network DVR: The First Challenge of a Connected Future - The Shelly Palmer Report By Shelly Palmer Originally published on November 5, 2008 One important vision of the future of video distribution is the concept of making content available to consumers, WIWWIWWIW, "What I want, where I want, when I want." To accomplish this distribution goal, service providers will have to store content in a central location and... more

TiVo Users Listen to iPod With Greater Frequency - JackMyers Daily Data By JackMyers Research Originally published on June 27, 2008 Among 18-64 year-old Digital Video Recorder/TiVo users, 25 percent used an iPod in the past week, compared to 13 percent of non-DVR/TiVo users who used an iPod in the past week. *Percentage is based on those who used technology in past week. Source: JackMyers Emotional... more

More The DVR World Network DVR: The First Challenge of a Connected Future - The Shelly Palmer Report TiVo Users Listen to iPod With Greater Frequency - JackMyers Daily Data HD-TV Owners Use Their DVR More Often - JackMyers Daily Data DVR Users "Stop and Watch" Commercials Program Restart Feature Drives Consumer DVR Interest 75% of DVR Playback Within Same Day Commercial Attentiveness Among DVR-users Adult Swim #1 DVR-Buster Among Teens DVR Penetration at 31% New DVR Competitor Plans 2009 Launch archive