WOM Matters

	About Ed Keller Ed Keller (ekeller@kellerfay.com), CEO of the Keller Fay Group (www.kellerfay.com), has been called "one of the most recognized names in word of mouth." The publication of Keller's book, The Influentials, has been called the "seminal moment in the... more
Your Facebook Fans are "1 Percenters" - Ed Keller By Ed Keller With this week’s Facebook IPO filing, a lot of big numbers are being bandied about:An estimated $5 billion initial offer, and perhaps between $75 and $100 billion for the total market valuation. Facebook also represents big numbers to... more
Why Brands Must Care about Both Offline and Online Word of Mouth - Ed Keller By Ed Keller I have written previously about a groundbreaking academic study that highlighted how fundamentally different online conversation is from offline word of mouth. The headline finding from that research, released in... more
Email Marketers Claim "Email is the New Social Media": Fact or Fiction? - Ed Keller By Ed Keller As the trade press continues to focus on the year that was in 2011 and forecasts for the year to come in 2012, social media remains a hot topic of conversation. Two reports have come out recently making the case that email remains a big and effective part of the social story. In his ... more
Are you Maximing Your Word of Mouth at Retail? Lessons from Apple - Ed Keller By Ed Keller In Steve Jobs, Walter Isaacson talks about the seven industries that Steve Jobs revolutionized: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retailing. As we approach Thanksgiving and... more
Traditional Media Is Social's "Rock in the Pond" - Ed Keller By Ed Keller Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You'd be pretty upset. This is what may be happening today as marketers seek to understand and ... more

More WOM Matters Are you Maximing Your Word of Mouth at Retail? Lessons from Apple - Ed Keller Traditional Media Is Social's "Rock in the Pond" - Ed Keller Social Media is "Word of Mouth on Steroids": Or is It? - Ed Keller Showing Emotion is the New Black - Ed Keller Word of Mouth in China: What is the Sound of a Billion Voices? - Ed Keller Buzz and TV Shows: Are We Listening to the Right Voices? - Ed Keller Why Zappos' Tony Hsieh Dislikes Social Media, Despite 1.8M Followers on Twitter - Ed Keller What's The Biggest Online Force to Drive Word of Mouth? The Answer Might Surprise You. - Ed Keller The Emotions that Spark Word of Mouth - Ed Keller Supercharging the Path to Purchase via Word of Mouth - Ed Keller archive