WOM Matters

	About Ed Keller CEO Keller Fay Group Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." His new book, ... more
Great Experiences Are the Foundation of Powerful Social Marketing - Ed Keller By Ed Keller Every marketer is looking for the secret sauce that will help them create buzz. "The pressure to create 'viral' advertising, the urge to get more views online, that leads people to push the envelope," said the President and chief creative officer at Grey New York in a recent New York Times ... more
The Platinum Age of TV and the Buzz -- All the Buzz -- That is Driving It - Ed Keller By Ed Keller Wired magazine declared that we are witnessing "The Platinum Age of TV" in its April cover story. This boom time for quality TV, it says, is powered by a "hyper-social, data-driven" approach to new show creation and promotion. "It all adds up to a potentially thrilling new era for television, one that... more
The Liberal Bias of the Twitter Audience - Ed Keller By Ed Keller A recently released Pew study declared, "The reaction on Twitter to major political events and policy decisions often differs a great... more
Young "Internet Natives" Devour Media, both New and Old - Brad Fay-Keller Fay By Brad Fay The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called "Internet Natives" who are consumers young enough to have no memory of a life without web browsing, cell phones, texting, and high-definition video. This digital generation, born during the last two ... more
The Super Bowl is Just One Example of the Power of Social Viewing - Ed Keller By Ed Keller The Super Bowl is upon us, and with it anticipation about the advertising is heating up. Some say that interest in the ads is as great, or greater, than interest in the game itself. There is no question that the Super Bowl generates not only a large viewing audience but also tremendous buzz – offline and online – about... more

More WOM Matters Young "Internet Natives" Devour Media, both New and Old - Brad Fay-Keller Fay The Super Bowl is Just One Example of the Power of Social Viewing - Ed Keller For Super Bowl Advertisers, the Biggest Buzz Comes via the Water Cooler, Not Twitter. - Ed Keller Starting an Unlikely Conversation: U by Kotex Wants People to Talk about "The 'V' Word" - Ed Keller What is the Hottest Category for Holiday-Season WOM? You'll be Surprised. - Ed Keller Finally, Proof that Word of Mouth Isn't Just "Nice to Have," But Drives Measurable ROI - Ed Keller Shining a Light on Dark and Super Dark Social - Ed Keller Super Conversations Matter More than Super PACs in Presidential Election - Ed Keller Marketers Beware: Reviews Work Wonders, but Should Not Be Faked- Ed Keller Political Chatter: In the Lead up to the Presidential Conventions, Who Has the Word of Mouth Advantage? - Ed Keller archive