WOM Matters

	About Ed Keller CEO Keller Fay Group Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." The publication of Keller's book, ... more
Social Marketing: Past is Prologue, Part 2 - Ed Keller By Ed Keller On May 22, Brad Fay's and my new book, THE FACE-TO-FACE BOOK: Why Real Relationships Rule in a Digital Marketplace, will be published. You can download a free excerpt from the book here or find it online... more
Social Marketing: Past is Prologue - Ed Keller By Ed Keller On May 22, my new book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace will be published. Coauthored by Brad Fay, it is a book about the hugely important social wave that is rolling across the world of business today. But unlike many books and articles ... more
Conversations vs. Connections - Ed Keller By Ed Keller MIT Professor Sherry Turkle wrote a powerful opinion piece in this past Sunday's New York Times Sunday Review in which she draws a sharp distinction between conversations that take place... more
Social TV Viewing, Word of Mouth, and Ad Effectiveness - Ed Keller By Ed Keller When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the "distraction" model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument... more
Social Media is Word of Mouth on Steroids, or is It? Part II - Ed Keller By Ed Keller I have heard it said on a number of occasions that social media is word of mouth on steroids. The argument goes like this: Whereas face-to-face conversations only reach people one-on-one or one-on-several, social media allows people to reach hundreds and often thousands of people with a single post. As a result, it has a far greater reach than... more

More WOM Matters Social TV Viewing, Word of Mouth, and Ad Effectiveness - Ed Keller Social Media is Word of Mouth on Steroids, or is It? Part II - Ed Keller Clout in the Real World - Ed Keller Your Facebook Fans are "1 Percenters" - Ed Keller Why Brands Must Care about Both Offline and Online Word of Mouth - Ed Keller Email Marketers Claim "Email is the New Social Media": Fact or Fiction? - Ed Keller Are you Maximing Your Word of Mouth at Retail? Lessons from Apple - Ed Keller Traditional Media Is Social's "Rock in the Pond" - Ed Keller Social Media is "Word of Mouth on Steroids": Or is It? - Ed Keller Showing Emotion is the New Black - Ed Keller archive