Ed Martin's Watercooler TV

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Ed Martin has written about television and Internet programming for several Myers publications since 2000, including The Myers Report, The Myers Programming Report, MediaVillage and, at present, MediaBizBloggers on

A member of the Television Critics Association since 1990, Ed is among the media's best-known... more

"Jane the Virgin" Star Makes the Diversity Discussion Personal - Ed Martin
By Ed Martin

Beverly Hills, CA -- The upcoming series on The CW Jane the Virgin is perhaps best described as a lightly comedic serial that occasionally deals with serious social and personal issues. It is in every way an ethnically diverse, multi-generational, modern family friendly show. The star of the series is a relatively unknown actress,... more

From Terminus to TV Guide to "Sharknado 2": Comic-Con Remains the Ultimate Marketing Blitz - Ed Martin
By Ed Martin

San Diego, CA -- T-E-R-M-I-N-U-S. More than any of the many marketing spectacles during the last four days at the 2014 San Diego Comic-Con, it was the sight of those eight letters plastered near the top of a building (The Hilton Gaslamp Hotel) that stopped me in my tracks. Anyone who watches AMC's The Walking Dead would have felt... more

"The Flash" and "Jane the Virgin": The CW Has the Hottest Shows - Ed Martin
By Ed Martin

Beverly Hills, CA – In an interesting turn of events – the most interesting in recent memory as far as TCA tours are concerned – the two fall pilots that appear to be the favorites of the critics and bloggers who assembled here for the Summer 2014 Television Critics Association event are both on The CW.

Throughout... more

FX Again Emerges as a Dominant Force at a TCA Tour - Ed Martin
By Ed Martin

Beverly Hills, CA – As has been evident for quite some time now, and never more so than during its day at the Summer 2014 Television Critics Association tour, FX has distinguished itself not only by producing some of the most galvanizing entertainment on television – in an advertiser supported environment, no less –... more

The CW President Mark Pedowitz on "The Vampire Diaries," "The 100" and More - Ed Martin
By Ed Martin

Beverly Hills, CA -- Typical sessions with broadcast network entertainment chiefs at the twice-yearly Television Critics Association tours are generally filled with questions about the industry overall, broadcast television in general and his or her network in particular. There is always a smattering of requests for information about... more

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