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Gene DeWitt

About Gene DeWitt

Gene is the founder and Chairman of DeWitt Media Options LLC, a media/marketing... more

IN MEMORY of Gene DeWitt
By Jack Myers

Media industry veteran Gene DeWitt passed away this week. Gene was truly a legend, one of the few visionaries who led the media industry into the 21st century, with firm grounding in the traditional media world. I was honored to include Gene as one of our original ... more


ANA should stay out of Yahoo, Google Antitrust Subject - Gene DeWitt - MediaBizBlogger
By Gene DeWitt

So Yahoo! is trying to optimize its business rather than be swallowed up by Microsoft.

They're doing this by seeking to work together with Google to generate hundreds of millions of dollars for Yahoo! and its shareholders.

But the ANA says this is not in the interest of advertisers and urges the Justice Department to look into... more


Network Upfront: No Surprises - Gene DeWitt - MediaBizBlogger
By Gene DeWitt

Total ad spend reported to be $9.2 billion, up slightly from last year, exactly as I predicted. To achieve this with lower ratings two things had to occur behind the scenes:

  1. Higher proportion of inventory sold upfront, perhaps 80-85% vs. last year's 70-75%;
  2. Much higher costs per unit of audience to advertisers. ... more

Beijing Olympics: In Defense of China, Part Two - Gene DeWitt - MediaBizBlogger
By Gene DeWitt
I began my last post with a story about my visit to Moscow and Beijing in early 1980. During this trip I was informed that the United States had decided to boycott the 1980 Summer Games in Moscow because of the Soviet Union's invasion of Afghanistan, My how things change over time; I read recently that the current Russian government is assisting... more

Beijing Olympics: In Defense of China - Gene DeWitt - MediaBizBloggers.com
By Gene DeWitt
I traveled from Moscow to Beijing thirty years ago in anticipation of, respectively, the 1980 Summer Olympics in Moscow and a barter program deal in which I brought footage of the 1976 Olympics for Central China Television (CCTV) to air courtesy of my client Coca-Cola.

A small group of us from McCann-Erickson Worldwide also hoped to establish... more



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