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Musings from GroupM

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GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more

CES 2015 Decoded -- Cary Tilds, Chief Innovation Officer, GroupM
By Cary Tilds

Navigate the CES floor and you’re bound to find a series of new terms that haven’t yet made their way onto the official list of words added to the dictionary.

Last year we published our first ... more


Uber and AirBnB: What Could Possibly Go Wrong? – Rob Norman, GroupM
By Rob Norman

If corporate valuations based on the price of the last round of financing are a reliable measure of a company's worth then Uber and AirBnB are now worth in excess of $50 billion.

They have achieved these valuations by delivering on two of the fundamentals of network businesses. In both cases they have pushed utilization of fixed ... more


The Ugly Sisters of Digital Media – Rob Norman, GroupM
By Rob Norman

The twin issues of viewability and fraud are the ugly sisters of online advertising. If an ad can't be seen, it's worthless. If the viewer is a machine, it's criminal. Our view is simple; if an ad can’t be seen, we won’t pay.

After months of testing the MRC and IAB minimum threshold for display viewability has finally... more


Facebook Gears Up for the Future with Oculus -- Michael Dowd, GroupM Next
By Michael Dowd

Facebook confounded the industry yesterday with its unexpected purchase of virtual reality startup Oculus VR for $2 billion. It stands in stark contrast to other recent technology acquisitions, such as WhatsApp and Nest. There is no obvious marketing application, no instant access to an established user base, no hidden trove of patents.... more


It's Hard to be Neutral about Net Neutrality - Rob Norman-GroupM
By Rob Norman

The principle of net neutrality is that the providers of broadband infrastructure have to treat all users of bandwidth equally, with the proviso that the content is legal. The recent decision in the District of Columbia Federal Circuit Appeals Court removes that obligation.

The theoretical winners in this case are the infrastructure... more



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