Musings from GroupM

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GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more

A Day in The Programmatic Life – Brandon Fischer, GroupM Next
By Brandon Fischer

Brandon Fischer is the Director of the Predictive Insights team at GroupM Next.

Programmatic buying has become the centerpiece of digital media. According to more

Five Key Themes from Mobile World Congress 2015 – Chris Copeland, GroupM Next
By Chris Copeland

A year ago, mobile was the last mile of the consumer journey. Today, it’s the entire marathon.

That was my tweet-sized summation while on stage at Mobile World Congress discussing what had changed in a year’s time from Barcelona in 2014 to 2015. And while there’s some hyperbole to it, it’s hard to dispute... more

Exponential Ecosystems – Michael Dowd, GroupM Next
By Michael Dowd

Even though we are surrounded by examples of exponential growth -- from smartphones to cloud storage -- often it is difficult for us to see them coming. When brands want to understand which technologies will become the next exponential breakthrough, the key is to observe the rise of ecosystems, not individual products. To accomplish... more

CES Eureka Park: What's Next Beyond Google Glass? – Cary Tilds, GroupM
By Cary Tilds

The annual pilgrimage to Las Vegas and the Consumer Electronics Show (CES) is filled with hope -- hope to find innovation and inspiration.

Eureka Park stole the show at CES this year. At the center of Eureka Park was the Innovation Awards Showcase featuring those technologies deemed the best by the Consumer Electronics... more

CES 2015: Will What We See in Vegas Stay in Vegas? – GroupM
By Rob Norman

This column was written by Rob Norman, Chief Digital Officer, GroupM; Michael Dowd, Chief Technologist, GroupM Next, and Seth Walters, Senior Partner, MODI Media.

A few short years ago the AVN Adult Entertainment Expo* coincided with the Consumer Electronics Show. Given that industry's stellar record in the... more

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