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Musings from GroupM

About Musings from GroupM

GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more

The Ugly Sisters of Digital Media – Rob Norman, GroupM
By Rob Norman

The twin issues of viewability and fraud are the ugly sisters of online advertising. If an ad can't be seen, it's worthless. If the viewer is a machine, it's criminal. Our view is simple; if an ad can’t be seen, we won’t pay.

After months of testing the MRC and IAB minimum threshold for display viewability has finally... more


Facebook Gears Up for the Future with Oculus -- Michael Dowd, GroupM Next
By Michael Dowd

Facebook confounded the industry yesterday with its unexpected purchase of virtual reality startup Oculus VR for $2 billion. It stands in stark contrast to other recent technology acquisitions, such as WhatsApp and Nest. There is no obvious marketing application, no instant access to an established user base, no hidden trove of patents.... more


It's Hard to be Neutral about Net Neutrality - Rob Norman-GroupM
By Rob Norman

The principle of net neutrality is that the providers of broadband infrastructure have to treat all users of bandwidth equally, with the proviso that the content is legal. The recent decision in the District of Columbia Federal Circuit Appeals Court removes that obligation.

The theoretical winners in this case are the infrastructure... more


CES Terminology Decoded - Cary Tilds, GroupM
By Cary Tilds

Navigating the Consumer Electronics Show in Las Vegas each year can be a daunting task. Forget the logistics of getting there. When you finally arrive at the convention center and wander the long, pad-less carpet aisles, you start to notice something overwhelming: Innovation that intrigues you, but much of the language used to describe... more


Utility is the Next Frontier in Social Networking -- Jesse Wolfersberger, GroupM Next
By Jesse Wolfersberger

This article is part of a series inspired by GroupM What’s Next , an annual event for marketing and media executives taking a forward look at media and advertising, and what brands should be preparing for in order to succeed. ... more



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