Musings from GroupM

	About Musings from GroupM GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more
The Bar Room Accountants View - Rob Norman-GroupM By Rob Norman Of the many changes Google brought to the ad industry was the notion that exposure without action was without value. This manifested a sales strategy for search that meant advertisers paid nothing for exposure but did pay for action. In this case a click. Thus, for a time at least Google sold 100% of its inventory at its own risk,... more
Facebook Aims for Mobility, Integrated Dialogue with Robust ad Platform Changes - Todd Steinman By Todd Steinmen For several years, Facebook has held f8, a developer's conference designed to generate enthusiasm about the social networking platform. Now, with fMC, Facebook has made an equal show of commitment to the advertising community ... more
FDA Sets First Social Media Guideline - Chris Copeland-GroupM By Chris Copeland Social media has changed the way business is run. In virtually every industry the influence of Facebook, Twitter and community has altered many aspects of the business. Every industry, but one – the highly-regulated pharmaceutical business, remains largely on the outside looking in. This is, in no small part, due to a lack of guidance in... more
Google Changes Search Landscape With Introduction of Search, Plus Your World - Chris Copeland-GroupM By Chris Copeland On Tuesday, Jan. 10, 2012, Google made its most radical and forward step into true Social Search with the launch of Search, plus Your World. Your World, as described in the official Google blog post, changes search results for individual users in... more
Stock Market Volatility Creates Search Market Opportunities - Chris Copeland-GroupM By Chris Copeland "Fasten your seat belts, it's going to be a bumpy night" - Bette Davis, All About Eve Debt ceiling debates, S&P downgrades of U.S. credit ratings, wild swings in stock market levels and a global economic crisis drifting back towards recessionary conditions. The last month has been nothing short of a seat... more

More Musings from GroupM Google Changes Search Landscape With Introduction of Search, Plus Your World - Chris Copeland-GroupM Stock Market Volatility Creates Search Market Opportunities - Chris Copeland-GroupM Evolving Beyond Last Ad Attribution to a Dynamic Model with Objectivity and Accountability - Brian Lesser - MediaBizBloggers GroupM: What Bad Business and the Big Business of Google Say About the Future of Your Business - Chris Copeland - MediaBizBloggers GroupM: First, There was Content... - Vik Kathuria - MediaBizBloggers GroupM: What Does Your Digital Shelf Look Like? - Heather Frahm - MediaBizBloggers GroupM: Google Instant - Will Google's Keyword Tail Become a Fairy Tale? - Michael Verghios - MediaBizBloggers GroupM: The Elephant in the Room: Why Advocating Attribution Modeling Can Strain Credibility - Chris Copeland - MediaBizBloggers GroupM: Five Rules for Realizing the Promise of Online Video - Brian Lesser - MediaBizBloggers Musings from GroupM: The Dirtiest Four-Letter Word in Digital Advertising - Chris Copeland - MediaBizBloggers archive