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Musings from GroupM

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GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more

CES Eureka Park: What's Next Beyond Google Glass? – Cary Tilds, GroupM
By Cary Tilds

The annual pilgrimage to Las Vegas and the Consumer Electronics Show (CES) is filled with hope -- hope to find innovation and inspiration.

Eureka Park stole the show at CES this year. At the center of Eureka Park was the Innovation Awards Showcase featuring those technologies deemed the best by the Consumer Electronics... more


CES 2015: Will What We See in Vegas Stay in Vegas? – GroupM
By Rob Norman

This column was written by Rob Norman, Chief Digital Officer, GroupM; Michael Dowd, Chief Technologist, GroupM Next, and Seth Walters, Senior Partner, MODI Media.

A few short years ago the AVN Adult Entertainment Expo* coincided with the Consumer Electronics Show. Given that industry's stellar record in the... more


CES 2015 Decoded -- Cary Tilds, Chief Innovation Officer, GroupM
By Cary Tilds

Navigate the CES floor and you’re bound to find a series of new terms that haven’t yet made their way onto the official list of words added to the dictionary.

Last year we published our first ... more


Uber and AirBnB: What Could Possibly Go Wrong? – Rob Norman, GroupM
By Rob Norman

If corporate valuations based on the price of the last round of financing are a reliable measure of a company's worth then Uber and AirBnB are now worth in excess of $50 billion.

They have achieved these valuations by delivering on two of the fundamentals of network businesses. In both cases they have pushed utilization of fixed ... more


The Ugly Sisters of Digital Media – Rob Norman, GroupM
By Rob Norman

The twin issues of viewability and fraud are the ugly sisters of online advertising. If an ad can't be seen, it's worthless. If the viewer is a machine, it's criminal. Our view is simple; if an ad can’t be seen, we won’t pay.

After months of testing the MRC and IAB minimum threshold for display viewability has finally... more



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