Musings from GroupM

	About Musings from GroupM GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more
Listen Up: Voice Ads Hold Potential for Brands - Cary Tilds-GroupM By Cary Tilds In 2011 I wrote an article on Huffington Post called, " The Next Step in 'Digital Lifestyle Management': Applications as Personal Assistant " in which I said brands should create and manage content... more
Brand Safety In A Changing Media World - Rob Norman By Rob Norman Censorship in the media does not exist in the USA of course, we enjoy first amendment rights and any number of media outlets use those rights to the limit. As a consequence brand owners are increasingly faced with the challenge of balancing the desirability of brand safe environments with a rapidly changing cocktail of content and... more
Big Data Promotes a Culture of Data-Informed Decision Making and Adaptive Marketing - Antony Young-Mindshare By Antony Young Big Data is quickly being catapulted to the top of Marketing's agenda, but it remains a challenge for many companies in preparing for this shift. According to a survey conducted by IBM, less than half of CMO's feel prepared to cope with this increasing amount of marketing data over the next 5 years, with the data explosion cited as... more
The Web 4.0 Backbone Strengthens One API at a Time - Cary Tilds-GroupM By Cary Tilds Twitter recently announced it would open its Ads API to five partners who will provide tools for creating and managing ad campaigns on the site. The move was anticipated and will be heralded as the next step in Twitter's revenue growth and overall maturation. That said there's a deeper evolution of the ecosystem worth considering at... more
A horse, a horse, my kingdom for a horse (Shakespeare; King Richard the Third 1594) - Rob Norman-GroupM By Rob Norman The most interesting confluences of events are often the least predictable. In February 2013 we have been treated to three quite surprising stories: 1. The discovery of the mortal remains of King Richard the Third, face down in a parking lot in Leicester, a relatively non-descript town in the East Midlands of England. As someone... more

More Musings from GroupM The Web 4.0 Backbone Strengthens One API at a Time - Cary Tilds-GroupM A horse, a horse, my kingdom for a horse (Shakespeare; King Richard the Third 1594) - Rob Norman-GroupM Time to Get Paid: How Joe Flacco and Twitter Make the Most of Their Super Bowl Experience - Chris Copeland-GroupM Next What Advertisers Really Pay For - Rob Norman-GroupM Reflections from CES: We Have a Manufacturing Problem - Rob Norman-GroupM Viral By Design - Rob Norman-GroupM How Data and Micro-Targeting Won the 2012 Election for Obama - Antony Young-Mindshare North America The Morning After - Rob Norman You Never Said You Liked Me but I Want to Talk Anyway - Rob Norman-GroupM Facebook: When You're Down and Troubled - Rob Norman archive