Musings from GroupM

	About Musings from GroupM GroupM's primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other... more
Google Changes Search Landscape With Introduction of Search, Plus Your World - Chris Copeland-GroupM By Chris Copeland On Tuesday, Jan. 10, 2012, Google made its most radical and forward step into true Social Search with the launch of Search, plus Your World. Your World, as described in the official Google blog post, changes search results for individual users in... more
Stock Market Volatility Creates Search Market Opportunities - Chris Copeland-GroupM By Chris Copeland "Fasten your seat belts, it's going to be a bumpy night" - Bette Davis, All About Eve Debt ceiling debates, S&P downgrades of U.S. credit ratings, wild swings in stock market levels and a global economic crisis drifting back towards recessionary conditions. The last month has been nothing short of a seat... more
Evolving Beyond Last Ad Attribution to a Dynamic Model with Objectivity and Accountability - Brian Lesser - MediaBizBloggers By Brian Lesser The lack of a viable attribution method has proven to be one of the most confounding dilemmas facing digital marketers. The last ad gets all the credit for a conversion regardless of the preceding exposure stream. This logic is clearly flawed. But last ad metrics consistently permeate digital media reports. The use of the last ad model... more
GroupM: What Bad Business and the Big Business of Google Say About the Future of Your Business - Chris Copeland - MediaBizBloggers By Chris Copeland The verdict came swiftly. A public trial created by the media was settled with a single blog entry. A decision rendered that may have far-reaching impact for businesses everywhere, and a new reality furthered that the fate of business will be determined in no small part by the court – the court of public opinion that is. On Nov 26, ... more
GroupM: First, There was Content... - Vik Kathuria - MediaBizBloggers By Vik Kathuria Modern Portfolio Theory assumes an efficient marketplace, i.e. – all investors have access to the same information at the same time. This is the exact opposite of the "content is king" display advertising marketplace of yore (wishful thinking,... more

More Musings from GroupM GroupM: What Bad Business and the Big Business of Google Say About the Future of Your Business - Chris Copeland - MediaBizBloggers GroupM: First, There was Content... - Vik Kathuria - MediaBizBloggers GroupM: What Does Your Digital Shelf Look Like? - Heather Frahm - MediaBizBloggers GroupM: Google Instant - Will Google's Keyword Tail Become a Fairy Tale? - Michael Verghios - MediaBizBloggers GroupM: The Elephant in the Room: Why Advocating Attribution Modeling Can Strain Credibility - Chris Copeland - MediaBizBloggers GroupM: Five Rules for Realizing the Promise of Online Video - Brian Lesser - MediaBizBloggers Musings from GroupM: The Dirtiest Four-Letter Word in Digital Advertising - Chris Copeland - MediaBizBloggers Musings from GroupM: What's Your Share of Expressed Intention? - Chris Copeland - MediaBizBloggers Musings from GroupM: What is Social Creativity? - Rob Norman - MediaBizBloggers Musings from GroupM: Audience Habit: The Ultimate First Mover Advantage - Rob Norman - MediaBizBloggers archive