When Is An Ad Not An Ad? - Richard Harris-Intent Media
By Richard Harris
Fashion, auto, and home furnishings magazines are amazing. They are packed with ads. And far from being annoyed by them, readers actually like the ads. They view them as an important part of the value proposition of the magazine. This is especially true when in-market folks buy magazines looking for ideas as they prepare to renovate their... more
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Will the Second "Second Screen" Be a Game Changer? - Jacquie Corbelli-BrightLine
By Jacqueline Corbelli
The initial tally is in: we love our tablets. Fifty five million of us now have one, and spend an average 2.4 hours of our day on it, checking email, searching the web, and -- wait for it -- watching TV. And why not -- they're powerful, convenient, and portable and if you have the latest iPad, the video looks great. Alas, a "second... more
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Identifying Top Agency Talent - Anthony Tsigourakos-adMarketplace
By Anthony Tsigourakos
Optimizing keywords, match types, bid prices and ad copy. Managing multiple campaigns with Google, adMarketplace, and Yahoo/Bing. Translating and understanding performance reports and trends. Communicating with clients in a language that is easy to understand. These are the day-to-day actions of a digital agency's search marketing team. But for ... more
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"iTV is on its Way Up not Out" Part 2- Jacqueline Corbelli-BrightLine
By Jacqueline Corbelli
There is a misperception in the media marketplace that the iTV audience is small and restricted to a handful of distributors…. but that is simply no longer the case. There are a variety of distribution platforms that have joined the satellite and cable companies in the iTV business. By including telcos, connected TV's, gaming platforms... more
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Tangible Signs that iTV is on Its Way Up, Not Out - Jacqueline Corbelli-BrightLine
By Jacqueline Corbelli
Divining the future of interactive television has been front and center to the digital ad debate, since the collapse of Canoe Ventures' iTV division a few weeks ago. Based on the volume growth and range of ways major advertisers used it to supplement traditional TV and digital ad strategies over the past year, front and center is right where it ... more
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