Guest MediaBizBloggers

Turner and Zenith Undergo Joint Research Study – Reinforce Data Importance Heading Into Upfront *By Donna Speciale & John Nitti* By Donna Speciale, President of Turner Entertainment and Young Adults Ad Sales And John Nitti, President of Activation, Zenith Viewer consumption habits continue to evolve alongside the emergence of media platforms and new devices. While the industry discusses multi-screen opportunities and best practices for developing and... more
Eight Markers That Build A Client/Agency Relationship - Mike Drexler *By Mike Drexler* Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly ... more
Growth of the Multigenerational Hispanic Household - Nancy Tellet-Tr3s *By Nancy Tellet* This month Tr3s, the contemporary entertainment destination for Hispanics in the U.S., unveils key findings from its new comprehensive study, "Hispanic Adult Millennials Living The Next Normal: Age of Uncertainty" to delve into the key fundamentals shaping millennial impressions, memories and emotions that... more
Is Programmatic Buying and Selling Inevitable? - Hank Close *By Hank Close* I continue to be struck by the divide between the TV and digital worlds as regards programmatic buying. When I think of TV networks’ stance, I’m reminded of those awful high school dances and the brave few moving their feet, outnumbered by the queue with their backs against the wall, waiting for a better moment that never... more
In the Analytic World of News, Brands Still Matter - Josh James-Domo *By Josh James* Ten short years ago, the news business was a monopoly, with editors running command and control of the news we received. Content production was based on an editor's judgment of what was important. There was no real-time way to know which stories were read the most or had the biggest impact. Thanks to the infiltration of analytics... more

More Guest MediaBizBloggers