Ad-ID - The Supply Chain Series

	About Harold S. Geller Senior Vice President, Cross Industry Workflow, 4A’s Chief Growth Officer, Ad-ID LLC Harold S Geller is Senior Vice President, Cross Industry Workflow, American Association of Advertising Agencies (4A’s) and Chief Growth Officer, Ad-ID LLC— the industry standard for identifying Advertising assets... more
"The Holy Grail… Supply Chain Excellence" - Harold Geller By Harold Geller Supply chain leadership means more than low costs and efficiency—it requires an advanced ability to shape and respond to shifts in demand with innovative products and services. Value chain performance translates to productivity and market share leadership. When I think about efficiency, profitability, and growth within our... more
Defining an Advertising Supply Chain - Harold Geller By Harold Geller Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don't believe that technologists can integrate all of their systems; in addition, many technologists don't believe that these players know, or care enough. Both are mistaken, of course. This leads to a bit of a... more
The Marketing Supply Chain Needs to Link Up - Harold Geller By Harold Geller We have all heard the phrase, "A chain is only as strong as its weakest link." Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners. In preparing to present ... more
Smooth Asset Workflows, Bigfoot, and UFOs - Harold Geller By Harold Geller Welcome Harold Geller, our newest MediaBizBlogger. {Bigfoot wants to know: "People have been trying to identify me for decades. How tough can it be to accurately identify commercial spots and programs?"} We all have a nagging feeling all three could exist. Many would like to believe they could be... more

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