|
About Harold S. Geller
Chief Growth Officer
Ad-ID LLC
Harold S Geller is Chief Growth Officer, Ad-ID LLC— the industry standard for the registration of advertising assets across all media platforms, a joint venture of the 4A’s and the Association of National Advertisers (ANA).
Harold speaks and... more
|
Ad-ID and the New SAG-AFTRA Contract - Harold S. Geller
By Harold Geller
When the Commercials Contract negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the ANA-4A’s Joint Policy Committee (JPC), representing the advertising industry, concluded a few weeks ago, by all accounts the negotiations were successful for both sides.
Among the... more
|
CIMM-TAXI: The Roadmap for Marketing and Communication Interoperability - Harold S Geller
By Harold Geller
Last Thursday, I had the privilege of being on a panel called "YOUR TAXI IS WAITING: Implementing a UPC Code to Track Content and Ads Across Platforms" at the Second Annual Cross-Platform Video Measurement Summit, sponsored by the Coalition for Innovative Media Measurement (CIMM).
This panel discussed the final report of a... more
|
"The Holy Grail… Supply Chain Excellence" - Harold Geller
By Harold Geller
Supply chain leadership means more than low costs and efficiency—it requires an advanced ability to shape and respond to shifts in demand with innovative products and services. Value chain performance translates to productivity and market share leadership.
When I think about efficiency, profitability, and growth within our... more
|
Defining an Advertising Supply Chain - Harold Geller
By Harold Geller
Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don't believe that technologists can integrate all of their systems; in addition, many technologists don't believe that these players know, or care enough. Both are mistaken, of course. This leads to a bit of a... more
|
The Marketing Supply Chain Needs to Link Up - Harold Geller
By Harold Geller
We have all heard the phrase, "A chain is only as strong as its weakest link." Truth is, in the current marketing supply chain weak links abound! To successfully create a supply chain which transforms an antiquated linear view to the more apt supply web which a more three dimensional network of partners.
In preparing to present ... more
|
|
Home
|
Jack Myers Media Business Network
|
Subscribe-Free
|
Women in Media
|
JackMyers Video Report
|
Hooked Up Gen
|
Wall St. Report
|
Upfront 2013
|
