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About Walter Sabo
Chairman
Sabo Media
Walter Sabo is the Chairman of Sabo Media, a company that offers executive-on-demand services. He has worked on-site to build out new digital content platforms such as Sirius/XM. His team was the first to discover the marketing clout of web stars, Internet organic video producers. They... more
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Focus Groups Are Good For You - Walter Sabo
By Walter Sabo
The vast array of apps, digital retail tools and Metrics R Us companies have made focus groups seem, well, quaint.
Focus groups should always be part of the research mix because they deliver one very important value: Humility.
There is nothing quite as powerful as a group of designer wearing, bottle water drinkin, Fresh Air... more
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I Love Radio. I Would Love to Hear it in HD - Walter Sabo
By Walter Sabo
There I said it. I LOVE RADIO.
Based on Arbitron stats, Americans love radio too. 65% of ALL AMERICANS will listen to the radio today, 82% will listen this week. Source: RAB.
It's hysterical to hear people claim, "I don't listen to the radio." Really? Do you ride in cars? Eat in the kitchen? Walk into a store? You listen ... more
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FM Talk Management Insight to Profits - If Every Station was a Talk Station - Walter Sabo
By Walter Sabo
Radio's original programming slate was completely random. As a new, experimental medium, all radio stations aired a vast array of programming from Operas to farm news to live music. Until 1940 there was an actual LEGAL debate about whether or not... more
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Online Video Is Not TV. A New Audience Builder for You - Walter Sabo
By Walter Sabo
For the past five years, our team has done a deep dive into online video. Our digital video company, HITVIEWS invested over two million dollars to discover the most effective methods for gathering audience using online video. As with most studies of new media, the results are counterintuitive. Some are shocking. All are useful to building... more
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I Sleep With One Leg Under the Covers and One Leg Out to Balance the Hot/Cold - Walter Sabo
By Walter Sabo
And that Facebook group has 528,000+ LIKES. How many does your group have? If you add up all the groups related to sleeping with one leg out of the covers, they total almost 1,000,000 LIKES.
Your head of Internet Services has never mentioned this group to you or these:
"I Like to sleep with my cell phone under the... more
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