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About impreMedia impressions
impreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. impreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass 97 products on seven platforms, including the portal ... more
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Hispanics and Snowboarding - Mary Zerafa-impreMedia
This time of the year a lot of people are heading to the mountains to ski and snowboard.
What about Hispanics?
While snowboarding has been growing tremendously over the past several decades the growth has reached a plateau. ... more
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impreMedia Impressions: Attn CMO's: Are You Ready for the Census Results? - Mary Zerafa - MediaBizBloggers
By Mary Zerafa
At the end of the year the US Census will begin releasing data from the 2010 Census. The answer s to ten questions will have a profound impact on how we see ourselves as a nation. Across the nation you can expect to see headlines like: "Hispanic Population Grows 42%; Non Hispanic Only Grows 5%". The coverage will be on every news... more
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impreMedia Impressions: Hispanics Use Social Media More than Non-Hispanic Whites- Mary Zerafa - MediaBizBloggers
By Mary Zerafa
Do Hispanics use social media?
This is a question I hear quite often. Hispanics not only use social media they are more likely to use it than non-Hispanic whites and their use is growing by double digits. The 2009 Multicultural Marketing Study... more
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impreMedia impressions: "US Latinos Online: A Driving Force," Part Two - Mary Zerafa - MediaBizBloggers
By Mary Zerafa
The IAB Hispanic Committee, part of the Multicultural Committee, recently put together a presentation, "US Latinos Online: A Driving Force," that is a compilation of sources in order to provide a clear picture about the size, growth, activities and how to effectively reach this market in-culture and in-language.
This is part... more
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impreMedia impressions: U.S. Latinos Online: A Driving Force - Mary Zerafa - MediaBizBloggers
By Mary Zerafa
Welcome Mary Zerafa our newest MediaBizBlogger
There are various reports about how many Hispanics are online, who they are and what they do. We marketers all crave information but in some instances it can lead to confusion, particularly when reports cite various numbers and contradict each other.
The IAB Hispanic... more
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