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Adobe and Nielsen to Create Industry's First Comprehensive Measurement Platform for Digital Content - Press Release of the Week
By Press Release

Census-based Digital Content Ratings to Measure Audiences Accurately and Consistently across Devices; ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom and others part of Initial Rollout

SAN JOSE, CA and NEW YORK, NY October 21, 2014 – ... more


CBS Outdoor to Become Outfront Media - Press Release of the Week
By Press Release

New brand highlights Company's leadership in out-of-home advertising

Follows IPO, separation from CBS Corporation, REIT conversion and Van Wagner acquisition

New York, October 20, 2014 — CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as... more


Simulmedia Activates Nielsen Catalina Solutions' CPG Purchase Data for National TV Ad Inventory - Press Release of the Week
By Press Release

Simulmedia More Deeply Integrates Nielsen Buyer Insights for Precision Marketing and Reporting on Behalf of Retail Marketers

NEW YORK (October 15, 2014) – Simulmedia, a pioneer in bringing audience targeting to television advertising, and Nielsen Catalina Solutions, a leader in data-driven marketing, announced... more


Clear Channel Becomes iHeartMedia - Press Release of the Week
By Press Release

Reflects iHeartRadio Momentum and How Consumers and Advertisers Engage Seamlessly Across The Company's Diverse Live Media Platforms – Broadcast Radio, Digital, Mobile, Social, TV, Outdoor and Events

more


FreeWheel Q2 Video Monetization Report: Another Strong Quarter of Growth in Digital Television - Press Release of the Week
By Press Release

FreeWheel released today its release of FreeWheel's Video Monetization Report for Q2/14. The full report is attached.

Q2 has marked yet another quarter of strong growth and evolution in the digital television market, with video views ... more



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