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CBS Introduces New Data-Driven Initiative for Advertisers - Press Release of the Week
By Press Release

"Campaign Performance Audit" Will Help Sponsors Maximize their Network Television Buy and Enhance Return on Investment

"CPA" Is Now Available to CBS Clients Looking to Apply Performance-Based Metrics to Their Overall Media Buy

NEW YORK, N.Y. – March 17, 2015 –... more


New Company Embeds Digital Gateway on Traditional Television (CES Press Release of the Week)

Southport, CT. (PRWeb) SymbolShifters, a new US company, has patented a method for connecting traditional television broadcast to the digital universe of computers, tablets and mobile phones.

The technology briefly embeds a scannable code, such as... more


2015 International CES to Host Largest Ever "Internet of Things" Showcase - Press Release of the Week

More than 900 CES Exhibitors Will Share Products, Services and Technologies That Connect Everyday Devices to the Network

Arlington, Va., December 29, 2014 –The Consumer Electronics Association (CEA)® today announced that the 2015 International CES® will feature the largest ever showcase of products,... more


New Ad Spending Forecast Released: Ad Spending Grows 4.1% in 2014; 2.1% Growth Forecast in 2015 - Press Release of the Week
By Jack Myers

PRESS RELEASE
For release Monday December 15, 2014
For more information contact Jack Myers, jm@jackmyers.com 646-352-2636

Ad Spending Grows 4.1% in 2014; 2.1% Growth Forecast in 2015

... more


ANA Study on Advertising Fraud - Press Release of the Week
By Press Release

ANA/White Ops Study Reveals Extent of Advertising Bot Fraud - Association of National Advertisers

Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National... more



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