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TiVo Research and Analytics profiles the viewers of broadcast morning shows using purchaser data and advanced demographics

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Look Who's Up Early for Breakfast TV - TiVo-TRA
By TiVo-TRA

TiVo Research and Analytics profiles the viewers of broadcast morning shows using purchaser data and advanced demographics

In the relentless battle amongst national broadcasters to attract more and more eyeballs for their morning day-part programs, gross ratings points based on age/gender have been the traditional indicator... more


One Brand, One Show - Greg DePalma-TiVo
By Greg DePalma

Take one rugged outdoorsman used to getting his hands dirty, add a slightly spoiled car geek and throw them in the middle of nowhere with just a 4WD vehicle for them to save themselves. It's Man v. Wild blended with a little bit of Monster Truck and it's the Discovery Channel's reality show... more


Jimmy Kimmel's Big Move - Alex Petrilli-TiVo
By Alex Petrilli

The next great late night shakeup is coming soon to a TV near you. The last one involved Jay Leno, Conan O'Brien, 10pm, egos, posturing, agents, fire and brimstone, forty years of darkness, earthquakes, volcanoes, dogs and cats living together… mass hysteria! Oh wait, that's Ghostbusters. Sorry.

On January 8, 2013, Jimmy... more


The Grand Ladies of Cable Turn in Their Badges - Alex Petrilli-TiVo
By Alex Petrilli

During the past few months two of the grand ladies of cable, groundbreaking ladies, badge toting women, gun carrying law enforcement, have signed off. I am referring to Kyra Sedgwick's star turn in The Closer, and Mary McCormack's tour de force, In Plain Sight. I ask you, were there ever two tougher cops on the side of right? I am ... more


The New Order of TV (Part I) - Greg DePalma-TiVo
By Greg DePalma

My TV viewing sessions start with a familiar routine: power on the television and click the TiVo playlist of recorded sitcoms, late night talk shows, and movies. My movie preferences are nicely organized in folders named Mouse House Movies (Disney for my kids) and AFI's Top 100 (Oscar Winners). After perusing the folders, my next stop is the... more



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