TiVo-TRA

	About TiVo-TRA TiVo Research and Analytics profiles the viewers of broadcast morning shows using purchaser data and advanced demographics more
Look Who's Up Early for Breakfast TV - TiVo-TRA By TiVo-TRA TiVo Research and Analytics profiles the viewers of broadcast morning shows using purchaser data and advanced demographics In the relentless battle amongst national broadcasters to attract more and more eyeballs for their morning day-part programs, gross ratings points based on age/gender have been the traditional indicator... more
One Brand, One Show - Greg DePalma-TiVo By Greg DePalma Take one rugged outdoorsman used to getting his hands dirty, add a slightly spoiled car geek and throw them in the middle of nowhere with just a 4WD vehicle for them to save themselves. It's Man v. Wild blended with a little bit of Monster Truck and it's the Discovery Channel's reality show... more
Jimmy Kimmel's Big Move - Alex Petrilli-TiVo By Alex Petrilli The next great late night shakeup is coming soon to a TV near you. The last one involved Jay Leno, Conan O'Brien, 10pm, egos, posturing, agents, fire and brimstone, forty years of darkness, earthquakes, volcanoes, dogs and cats living together… mass hysteria! Oh wait, that's Ghostbusters. Sorry. On January 8, 2013, Jimmy... more
The Grand Ladies of Cable Turn in Their Badges - Alex Petrilli-TiVo By Alex Petrilli During the past few months two of the grand ladies of cable, groundbreaking ladies, badge toting women, gun carrying law enforcement, have signed off. I am referring to Kyra Sedgwick's star turn in The Closer, and Mary McCormack's tour de force, In Plain Sight. I ask you, were there ever two tougher cops on the side of right? I am ... more
The New Order of TV (Part I) - Greg DePalma-TiVo By Greg DePalma My TV viewing sessions start with a familiar routine: power on the television and click the TiVo playlist of recorded sitcoms, late night talk shows, and movies. My movie preferences are nicely organized in folders named Mouse House Movies (Disney for my kids) and AFI's Top 100 (Oscar Winners). After perusing the folders, my next stop is the... more

More TiVo-TRA The Grand Ladies of Cable Turn in Their Badges - Alex Petrilli-TiVo The New Order of TV (Part I) - Greg DePalma-TiVo Cable Conversion - Alex Petrilli-TiVo Cinema Predictions - Alex Petrilli-TiVo The Power of the DVR Habit - Greg DePalma-TiVo Hotel Impossible, Brand Possible - Greg DePalma-TiVo Statistics, Survivor, and Media Research - Jonathan Steuer-TiVo The Reality of Broadcast Television - Alex Petrilli-TiVo Celebrities, Cars and Superheroes - Greg DePalma-TiVo All I Really Need to Know I Learned from Nielsen - Alex Petrilli-TiVo archive