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About InteracTiVoty
Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a ... more
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Hotel Impossible, Brand Possible - Greg DePalma-TiVo
By Greg DePalma
I recently stumbled upon a new reality show, Hotel Impossible, on the Travel Channel. I'm not a big fan of reality shows, but this program is much more. Each week, Anthony Melchiorri, a "hotel improvement" expert, is challenged with helping a... more
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Statistics, Survivor, and Media Research - Jonathan Steuer-TiVo
By Jonathan Steuer
Nearly every week, Jeff Probst reminds me of the tenuous relationship between truth and statistics:
"Losers, I'll see you at Tribal Council tonight. Remember, the last person left standing wins immunity and a one-in-seven shot at winning this game."
Thing is, that's not true. Or rather, it's only partly true: the part... more
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The Reality of Broadcast Television - Alex Petrilli-TiVo
By Alex Petrilli
With the broadcast upfronts one month away, it is time for those in the business of television to face the facts – and, as with most reality television, the facts are not pretty. For the past few years, television transactions have gone on relatively unfettered despite these gory details describing the actual broadcast... more
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Celebrities, Cars and Superheroes - Greg DePalma-TiVo
By Greg DePalma
Acura is the official vehicle of the "The Avengers," Marvel Entertainment's new superhero movie opening this May.
Acura gets great mileage.
Not just more miles per gallon, but more mileage out of its... more
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All I Really Need to Know I Learned from Nielsen - Alex Petrilli-TiVo
By Alex Petrilli
As my career winds its way from broadcast research analyst to grizzled audience research veteran I am grateful for the lessons I have learned along the way. From my first boss I realized that the three hour lunch break is probably not as productive as she wanted others to believe. I was also taught, the hard way, that although you may be... more
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