InteracTiVoty

	About InteracTiVoty Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a ... more
Buffering and the Queue - Alex Petrilli-TiVo By Alex Petrilli Our recent press release caused quite a stir,  – a big-wooden-spoon type of stir, not a dainty-teaspoon type of stir. Misquoted, misrepresented, misinterpreted; we received... more
TV Ratings: Gimmick, Chicanery or Currency Manipulation? - Jonathan Steuer-TiVo By Jonathan Steuer How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a... more
Is the Super Bowl Commercial Value a Coin Toss? - Greg DePalma-TiVo By Greg DePalma Heads or tails? Watch for the commercials… or the game? Spend $3.5 million for thirty seconds in the big game… or a month of ads on cable TV? Last year was one of the most exciting games in Super Bowl history and its TV ratings were astronomically high. Super Bowl XLV became the ... more
Tots, Teletubbies and the Future of TV Measurement - Jonathan Steuer-TiVo By Jonathan Steuer In late 2002, when my older daughter Josie was about 10 months old, she uttered her first sentence: "'Mote 'Tubbies!" This sentence was accompanied by a frantic pointing gesture at our 32-inch Sony Trinitron, and for those who don't speak small-child, translates to "Use the TiVo remote to put on Teletubbies right now or I'm going ... more
The Myth of Sports Viewing and Time-Shifting - Alex Petrilli-TiVo By Alex Petrilli Year after year, television's biggest event is an NFL game. In fact, four of the top ten highest rated programs of all time are Super Bowls.  However, there are scores of viewers watching these games who don't care if... more

More InteracTiVoty Tots, Teletubbies and the Future of TV Measurement - Jonathan Steuer-TiVo The Myth of Sports Viewing and Time-Shifting - Alex Petrilli-TiVo Are Your Ads DVR-Proof? Hollywood is Tops. - Greg DePalma-TiVo Smart Car, Smart TV - Greg DePalma-TiVo C3 Should Have Advertisers C-ing Red - Alex Petrilli-TiVo TiVo Audience Research: Do Vignettes Really Work? - Greg DePalma-TiVo, Inc InteracTiVoty: Value of DVR Inventory - Mark Risis - MediaBizBloggers InteracTiVoty: The Real Problem with Set-Top-Box Data: If You Had It, What Would You Do With It? - Todd Juenger - MediaBizBloggers InteracTiVoty: Is Cablevision Reinventing the TiVo Wheel? Mark Risis - MediaBizBloggers InteracTiVoty: "I Never Watch Commercials" and Other Little White Lies (or, "What Would B.F. Skinner Say?") - Todd Juenger - MediaBizBloggers archive