Ipsos OTX MediaCT

	About Ipsos OTX MediaCT Ipsos OTX MediaCT offers a complete view of today’s complex and evolving media ecosystem. Working with media owners, content providers, technology & telecoms companies and advertisers – we help them to understand the connections between consumers, content, channels, brands and devices. We do this through industry-leading... more
Ipsos: A Lot to Like? - Kevin Thompson - MediaBizBloggers By Kevin Thompson Is anybody not hitting the 'like' button? Seemingly, everywhere you look on the internet you have the opportunity to say you like what you're seeing – even if what you're seeing is a ticket price way above face value for the Knicks (85 people) or that your best friend has just opened a can of beer (5 people). It's easy to get... more
How will Nintendo Re-engage its Wii base in 2011? - Nick Williams - MediaBizBloggers By Nick Williams As we approach the end of another fascinating year in the videogame biz, it seems appropriate to reflect on the current state of the console wars and look ahead to what's in store for 2011. While it is true that 2010 was the year of Zynga, Angry Birds, and the emergence of Cloud Gaming (just to name a few trends), this post is all about the... more
Perception vs. Reality vs. My Friend vs. "The Twitter Effect" - Vincent Bruzzese - MediaBizBloggers By Vincent Bruzzese Welcome Ipsos OTX MediaCT our newest MediaBizBlogger There are some things that we know not to be true but we allow them to pervade our day-to-day conversations. We'll knock on wood to protect against something bad happening (if there isn't anything wooden, apparently the hardest nearby surface will also suffice). We'll think... more