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JackMyersThinkTank

Jack Myers About Jack Myers

Jack Myers is a media ecologist and chairman of MyersBizNet, a network of more than 200 media and advertising companies. MyersBizNet provides members with economic intelligence, marketing and communications resources, sales development tools and career enhancement programs.

Jack is a technology and economic visionary, award-winning... more

Advertising vs. Below-the-Line Shopper Marketing: The Economics
By Jack Myers

Scroll down for MyersBizNet's detailed Advertising and Promotional/Shopper Marketing Spending Data and Forecasts 2013-2020. Read more on the implications of Shopper Marketing for media and agencies ... more


IRWIN GOTLIEB's 2005 Future Vision
By Jack Myers

On October 21, at the Pierre Hotel in New York, one of the media industry's true visionaries, and a mentor to many, will be honored by the IRTS at the annual Hall of Mentorship dinner, along with BET Chairman/CEO Debra L. Lee. For dinner details, contact joyce.tudryn@irts.org. In 2005, Irwin outlined... more


IRWIN GOTLIEB: Lunch at Michael's with Media's Most Powerful Person
By Jack Myers

On Tuesday October 21st, media industry legend and all-around good guy Irwin Gotlieb will be honored by the IRTS at the Hall of Mentorship dinner, along with BET Chairman/CEO Debra L. Lee. I first met Irwin when he was at Benton & Bowles in the early 1980s, and I'm proud to have him as a friend. In 2005, Irwin and ... more


Classic Jack: Keeping You Ahead of the (NY) Times
By Jack Myers

Last March, MyersBizNet exclusively advised our members about the pending marketing and advertising opportunities that would soon be made available by Sound Cloud. Earlier this week, The New York Times published a lengthy announcement touting the company and its ad sales plans to incorporate advertising and let artists... more


Redux: Are Marketing Zombies Leading Our Industry?
By Jack Myers

The following commentary was originally published a year ago. I’m pleased to report that legacy media are beginning a resurgent period and regaining their rightful place at the top of the marketing pyramid. But the unfortunate truth remains that, even as our business thrives and expands, we continue down self-destructive... more



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