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JackMyersThinkTank

jack Myers About Jack Myers

Chairman, Media Ecologist
MyersBizNet, Inc

For more than 30-years, Jack Myers has been the go-to visionary in the media business. He serves as Chairman and Media Ecologist at MyersBizNet, which ‘future proofs’ the business of more than 200 member companies through exclusive market... more

The Super Bowl that Cared
By Jack Myers

I would have preferred that the Super Bowl not be decided by a bad decision, but it still took a great play for the victor to solidify the victory. The bad decision was Victoria’s Secret’s off-target 4th quarter commercial and the great players were the several sponsors who focused on purpose-driven messages and... more


Classic Jack: 2008 -- When the “Mad Men” Era and YouTube’s First Online Stars Intersected
By Jack Myers

A note from Jack Myers: After we published in our members-only report, in November 2008, the first industry commentary urging the ad community to pay attention to YouTube online video stars, marketers began to pay attention. After the article was published, Walter Sabo’s HitViews, which was the focus of our... more


Viacom, Scripps & Turner Focus on Integrated Marketing; Viacom Doubles Down on Investment
By Jack Myers

Scroll down for the top 20 ranked specialty entertainment networks among the 35 measured in the MyersBizNet report for Integrated Marketing and Promotional Support.

In a new study of 300 advertiser and agency executives on their... more


Advertising vs. Below-the-Line Shopper Marketing: The Economics
By Jack Myers

Scroll down for MyersBizNet's detailed Advertising and Promotional/Shopper Marketing Spending Data and Forecasts 2013-2020. Read more on the implications of Shopper Marketing for media and agencies ... more


IRWIN GOTLIEB's 2005 Future Vision
By Jack Myers

On October 21, at the Pierre Hotel in New York, one of the media industry's true visionaries, and a mentor to many, will be honored by the IRTS at the annual Hall of Mentorship dinner, along with BET Chairman/CEO Debra L. Lee. For dinner details, contact joyce.tudryn@irts.org. In 2005, Irwin outlined... more



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