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JackMyersThinkTank

Jack Myers About Jack Myers

Jack Myers is a cultural, economic and technology visionary, award-winning documentary film producer, author, and chairman of MyersBizNet, a community of more than 200 leading global companies focused on advancing the health of business, culture and humanity. His last book, Hooked Up: A New Generation’s Surprising Take on... more

Classic Jack: 2008 -- When the “Mad Men” Era and YouTube’s First Online Stars Intersected
By Jack Myers

A note from Jack Myers: After we published in our members-only report, in November 2008, the first industry commentary urging the ad community to pay attention to YouTube online video stars, marketers began to pay attention. After the article was published, Walter Sabo’s HitViews, which was the focus of our... more


Viacom, Scripps & Turner Focus on Integrated Marketing; Viacom Doubles Down on Investment
By Jack Myers

Scroll down for the top 20 ranked specialty entertainment networks among the 35 measured in the MyersBizNet report for Integrated Marketing and Promotional Support.

In a new study of 300 advertiser and agency executives on their... more


Advertising vs. Below-the-Line Shopper Marketing: The Economics
By Jack Myers

Scroll down for MyersBizNet's detailed Advertising and Promotional/Shopper Marketing Spending Data and Forecasts 2013-2020. Read more on the implications of Shopper Marketing for media and agencies ... more


IRWIN GOTLIEB's 2005 Future Vision
By Jack Myers

On October 21, at the Pierre Hotel in New York, one of the media industry's true visionaries, and a mentor to many, will be honored by the IRTS at the annual Hall of Mentorship dinner, along with BET Chairman/CEO Debra L. Lee. For dinner details, contact joyce.tudryn@irts.org. In 2005, Irwin outlined... more


IRWIN GOTLIEB: Lunch at Michael's with Media's Most Powerful Person
By Jack Myers

On Tuesday October 21st, media industry legend and all-around good guy Irwin Gotlieb will be honored by the IRTS at the Hall of Mentorship dinner, along with BET Chairman/CEO Debra L. Lee. I first met Irwin when he was at Benton & Bowles in the early 1980s, and I'm proud to have him as a friend. In 2005, Irwin and ... more



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