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On the Other Hand...

Jaffer Ali About Jaffer Ali

About Jaffer Ali and Vidsense
Jaffer Ali is CEO of Vidsense, the Web's largest video advertising network. With more than 80,000 advertiser-friendly video clips licensed from major film and TV studios, the Vidsense network of more than 20,000 safe-for-work... more

Our Faustian Bargain – by Jaffer Ali
By Jaffer Ali

[A]ll technological change is a trade-off. I like to call it a Faustian bargain. Technology giveth and technology taketh away…Our unspoken slogan has been "technology über alles," and we have been willing to shape our lives to fit the requirements of technology, not the requirements of culture. This is a form of... more


Abandoning Fear - Jaffer Ali
By Jaffer Ali

We cannot banish dangers, but we can banish fears. We must not demean life
by standing in awe of death.--David Sarnoff

Christopher Hitchens was not one of my favorite journalists/authors, as he moved from being an avid devotee of Trotsky to an outspoken neo-conservative warmonger. But I did read what he... more


Am I Right? - Jaffer Ali
By Jaffer Ali

Experience without theory is blind, but theory without experience
is mere intellectual play.
--Immanuel Kant

I write a lot, no doubt about it. In fact, I've written more than 250 articles in the past 10 years! That's a lot of time spent on an avocation that reaches a rather... more


What Brands Can Learn From Direct Marketers - Jaffer Ali
By Jaffer Ali

It's what you learn after you know it all that counts.

--Harry S Truman

Since1996, we have run two online businesses simultaneously; a media company selling advertising (Vidsense), and an e-commerce company steeped in direct marketing... more


Media…Evolve or Die? - Jaffer Ali
By Jaffer Ali

We have discovered that in an on-demand world, no one demands ads and that everyone is equipped and inclined to avoid them.
--Jeff Einstein, Digital Media Pioneer (and friend)

I was having a back and forth discussion about the stress in our advertising and media ecosystem with Stefan Tornquist, the VP of Research at... more



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