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About Jaffer Ali
About Jaffer Ali and Vidsense
Jaffer Ali is CEO of Vidsense, the Web's largest video advertising network. With more than 80,000 advertiser-friendly video clips licensed from major film and TV studios, the Vidsense network of more than 20,000 safe-for-work... more
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Angelina Jolie, Genes and Marketing – by Jaffer Ali
By Jaffer Ali
The ideal of the 17th century physicists was to be able to explain
all physical reality in terms of the movement of atoms. This idea
was extended by people like Descartes who saw the human body
itself as nothing but a machine. Chemists tried... more
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O-O-D-A Loops and Chess - Jaffer Ali
By Jaffer Ali
Part of making a good decision is just making a decision. You can't
always sit and weigh the pros and cons. There just isn't time for that.
Making a good decision means sticking with your choice and dealing
with what comes with it.... more
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Behavioral Targeting: The New Snake Oil - Jaffer Ali
By Jaffer Ali
Back in the 19th century, traveling salesmen went from town to town touting "magic elixirs" sure to cure whatever ails you. One such elixir contained a dose of snake oil, championed by its promoters for its eternal essence…after all, snakes had been around since Eve first tempted Adam in the Garden of... more
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Real Time Marketing Road to Compulsion - Jaffer Ali
By Jaffer Ali
The eye sees only what the mind is prepared to comprehend.
--Henri Bergson,
French Philosopher and Educator
We have a brand new term that is creating considerable buzz; Real Time Marketing. And like most trends that reach the level of "buzz worthiness", this one ... more
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First, Do No Harm - Jaffer Ali
By Jaffer Ali
To see what is in front of one's nose needs a constant struggle.
--George Orwell
If I told you that an estimated one third of all deaths in hospitals were caused by the treatments themselves, would that shock you? The term is called "iatrogenisis" which is derived from Greek... more
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