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About Jerry Shereshewsky
Chief Grown-Up
GrownUpMarketing.com
Jerry has been at the leading edge for his entire 40+ year career. He may be the only executive in the digital arena to have created a new brand of soda pop (Mello Yello for The Coca-Cola Company) and he was the first person to... more
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Reinventing the Shopping Mall - Jerry Shereshewsky
By Jerry Shereshewsky
The most extraordinary advances in store merchandising – and there have been many - have happened within individual stores (like Apple) but not within the mall itself. Shopping malls today are frankly not all that different from the souks of Marrakech. But the strategic roles of the mall versus the individual component shops tell... more
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The Role of Digital Agencies at SXSW - Jerry Shereshewsky
By Jerry Shereshewsky
Those who don't learn the lessons of history are condemned to relive it. The latest lesson comes from an article in Ad Age Digital by John McDermott. He correctly points out that increasing numbers of marketers are attending things like SXSW and cutting deals directly with the plethora of tech start-ups flocking to Austin. If this... more
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The Magic of Social Media: Self Interest - Jerry Shereshewsky-GrownUpMarketing
By Jerry Shereshewsky
Professor Milton Friedman blazed incredible paths of micro economic understanding with the realization that people do things when they perceive that doing them furthers their self interest. Of course there are people who will often do things exactly the opposite of their self interest, but we call that behavior self destructive. So... more
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A Part Of or Apart From? - Jerry Shereshewsky
By Jerry Shereshewsky
It would not be reasonable to expect to be able to play at a golf club if you were not a member (or a guest of a member), yet many companies want benefits and revenue from our industry without paying their dues….without becoming members.
I just returned from Cannes and, once again, was struck by who was there and who wasn't. Who... more
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Got Fans. Got Followers. What's Next? Participation! Jerry Shereshewsky
By Jerry Shereshewsky
Marketing using social media is an incredibly attractive proposition. Somehow, though the magic of LinkedIn, Facebook, Twitter and a host of others, brands accumulate massive numbers of fans and followers at no or little cost. After all, how much effort does it take to give a brand a thumbs-up? The answer is not what it costs but what value the ... more
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