Rants & Raves from the Heart of Advertising

	About Jerry Shereshewsky Chief Grown-Up GrownUpMarketing.com Jerry may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop. Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. Starting at Y&R in the mailroom,... more
Laura Lang…new CEO at Time, Inc. - Jerry Shereshewsky By Jerry Shereshewsky Time, Inc announced that Laura Lang is their new CEO. Interesting AdAge article with lots of quotes ... more
Confessions of a Former Ambassador - Jerry Shereshewsky By Jerry Shereshewsky A few days ago I saw a web post from Matt Straz, formerly from MEC and now CEO at Namely, about the long, slow and painful decline of Yahoo's graphical advertising business under their newly fired CEO. For more than six years, from 2001... more
Why Does the Times Down-Sell Instead of Sell Itself? - Jerry Shereshewsky By Jerry Shereshewsky Nat Ives reported a few days ago in Ad Age that the NY Times Digital edition's Share of Newspaper Sites' Traffic Hit a 12 Month Low! Various spokespeople argued about the interpretation of the data and pointed out that the Times has only lost minimal traffic since the erection of the paywall. Category definitions…blah,... more
Can You Do The Most Important Job in Our Business - Jerry Shereshewsky By Jerry Shereshewsky Rick Boyko, after eight years of building and running the VCU Brand Center, is stepping down. I sit on the search committee seeking his replacement, and the one thing we all agreed upon, at our very first meeting, is that this job is absolutely the Most Important Job in Our Business. The Brand Center is training the leaders of the next... more
They're Getting It Wrong -- Family 3.0 for Beginners - Jerry Shereshewsky By Jerry Shereshewsky An article in the Washington Post last week talked about the need for baby boomers to begin thinking about creating multi-generational households with their children and grandchildren now that the oldest of them are approaching 65. Pretty good thinking and even some relevant analysis,... more

More Rants & Raves from the Heart of Advertising Can You Do The Most Important Job in Our Business - Jerry Shereshewsky They're Getting It Wrong -- Family 3.0 for Beginners - Jerry Shereshewsky Productivity - Jerry Shereshewsky Ed Ney…Ahead of His Time…Again - Jerry Shereshewsky Horses and Gods - Jerry Shereshewsky Making the Revolution.com - Jerry Shereshewsky Family 3.0 - The Changing Family Structure - Jerry Shereshewsky - MediaBizBloggers Targeting Boomers and "Beyond" - Jerry Shereshewsky - MediaBizBloggers Never Enough - Jerry Shereshewsky - MediaBizBloggers Is Anyone Listening? - Jerry Shereshewsky - MediaBizBloggers archive