Media Dojo

Story Becomes Software - John du Pre Gauntt - MediaBizBloggers By John du Pre Gauntt You're a media person. You're good at telling stories. That's why you got into the media business in the first place. Storytelling is the only consistent advantage you'll ever have. But how you tell stories, how you propagate stories, how you co-evolve stories with your audience, how you monetize stories — all of that is now up... more

Media and Marketing’s Cloudy Future - John du Pre Gauntt - MedaBizBloggers By John du Pre Gauntt Welcome John du Pre Gauntt our newest MediaBizBlogger. Get ready for those dreaded words coming from the c-suite or boardroom in your media or marketing shop – What's our Cloud Strategy? You saw that movie in the mid-90s with the Internet. You could throw out a few references to packet switching, DNS or... more