Jory Des Jardins

	About Jory Des Jardins As co-founder and President of Strategic Alliances for BlogHer, Jory Des Jardins is an innovator in online advertising, women's media and Internet entrepreneurship. Jory has keynoted the Marketing-To-Moms Conference, as well as spoken on reaching women at WOMMA's annual conference and the Monaco Media Forum. She has also been a featured speaker ... more
Post-BlogHer '09: A Reminder of the Power of Listening to Influentials - Jory Des Jardins - MediaBizBloggers By Jory Des Jardins It's become part of our annual process--the week following the BlogHer Conference, when articles and posts about the event begin to emerge--to take it all in and let it inform our planning of next year's event. And given that we hosted 1,500 bloggers this year, there was an awful lot to read. We continue to read wrap-ups of the event... more
Are TMZ and Twitter Trumping the Times? A Reader's Perspective on the Role of Social Media in News Reporting - Jory Des Jardins - MediaBizBlogger By Jory Des Jardins While visiting with a major news organization last week to discuss how women use social media, I was asked to take a detour in my topic: My contact asked, "Can we talk about Iran?" I'm not an expert in international affairs, or in news-gathering, for that matter, but the question of how Twitter factored in relaying... more
The Art of the Blog Comment - Jory Des Jardins - MediaBizBlogger By Jory Des Jardins If I had a dime for every time I'm asked this question by a marketer: Is there any easy way to find influencers and engage them? The fixer in me wants to share a simple tip, something foolproof. But after nearly five years working in this space I have none. Nada. I do have a jump-start method, though, that works more like a vitamin than an... more
Keeping Your Brand Squeaky Clean in the Evolving World of Influencer Marketing - Jory Des Jardins - MediaBizBlogger By Jory Des Jardins We say it to bloggers all the time, and now we say it to you: Be picky. A group of PR professionals who have been working in the social media space shared with me that they were starting to understand how bloggers must have felt in earlier days, when marketers began to glean how effective bloggers could be as brand influencers and... more
Sorting Through the Identity Crisis Between Blogs and Social Networks: Which is Right for Your Brand? - Jory Des Jardins - MediaBizBlogger By Jory Des Jardins Very few people that are not in my immediate family or who didn't go to high school with me know that I am an identical twin (until now). This is by design. After 17 years of being called Julie by people who didn't know any better, I made an unofficial pact with my sister to not live near her. We went to different colleges and live on opposite... more

More Jory Des Jardins Keeping Your Brand Squeaky Clean in the Evolving World of Influencer Marketing - Jory Des Jardins - MediaBizBlogger Sorting Through the Identity Crisis Between Blogs and Social Networks: Which is Right for Your Brand? - Jory Des Jardins - MediaBizBlogger What "BaconSalt" Taught Me About Building Brand Fanaticism in Social Media - Jory Des Jardins - MediaBizBlogger If I Were Twitter’s Agent: Assessing the Social Media Tool’s Rise and What Would Make it Flop - Jory Des Jardins - MediaBizBlogger "Hey Buddy, Wanna Buy a T-shirt?": Notes from Inside P&G's Digital Marketing Hack-a-thon - Jory Des Jardins - MediaBizBlogger Context and Disclosure: Keys to Success in Compensating Bloggers - Jory Des Jardins - MediaBizBlogger Ask Not What Women Bloggers Can Do for You … Getting Things Done in the Blogosphere - Jory Des Jardins - MediaBizBlogger Who You Calling MommyBlogger? The Web's Most Influential and Diverse Community Begs You to Stop Generalizing - Jory Des Jardins - MediaBizBlogger What Presidents Both Dead and Alive Tell Me About the Future of Social Media - Jory Des Jardins - MediaBizBlogger Digital Marketing Anti-Predictions: What I Hope Goes Away in 2009 - Jory DesJardins - MediaBizBlogger archive