Julie Roehm

	About Julie Roehm Julie Roehm® www.julieroehm.com Julie Roehm is currently consulting for a host of companies in the area of marketing strategy and execution. The companies include large media companies, ad agencies, interactive television technology companies, financial services, ... more
Creative Copycats or Cowardly Clients? - Julie Roehm By Julie Roehm Is it just me or does it seem that there is more advertising concept copycatting going on than usual? Exhibit A: Chrysler 300/Eminem Superbowl... more
Do You "Like" Me? Should I Care? - Julie Roehm By Julie Roehm This week, I was in LA with the super smart people at iOTX and Ipsos talking about new media, research tools and dashboards with, gasp, actionable insights for CMO's. As a former marketing chief, I can tell you that there are very few CMO's that lack data. What we lack, more than not, are insights that connect the dots and lead us to actions... more
Pepsi's 3rd Place Position – Social Media Was NOT the Problem - Julie Roehm By Julie Roehm Welcome Julie Roehm, our newest MediaBizBlogger The past week must have been a slow one on the marketing and advertising drama front because the stories that are getting top billing in many publications are all about Pepsi and the death of social media. Leave it to marketers to get you to read an article that predicts doom and... more