Arkose - Jack Myers

Arkose

	About Arkose ARKOSE CONSULTING LLC: Drawing on its name – the geological term for the stone used in building many of New York’s structures – the Arkose team leverages its experience with disruptive technologies and trends into new foundations for client growth. At heart, we are marketing executives, with deep experience in guiding efforts ... more
Complex Ad Ops-Hidden Cost of RFP- Leo Scullin *By Leo Scullin* I attended the IAB Networks & Exchanges Marketplace this past Monday May 16^th in NY. Once again, I was struck by the repeated conversations and panelist proclamations about how complex the digital advertising space is. As the industry tries to get as automated and as algorithm-based as possible, there is still a complex... more
Managing “Infinite Inventory” - Leo Scullin *By Leo Scullin* Managing “Infinite Inventory” The plethora of ad networks, pulled to life by a market that needed aggregated sites and ad impressions at scale, have been harnessed somewhat by the ad exchanges. Both ad networks and exchanges help manage advertising transactions at a scale and speed suitable to growing market... more
Attracting Brand Ad Dollars: First, Take a Deep Breath - Leo Scullin *By Leo Scullin* Slow down you move too fast… The pace of change in digital advertising is so dynamic that it takes all of one’s effort to just keep up. It is hard to see the forest for the trees here, as every new service provider in every new segment just adds density to the landscape. Brand marketers want to embrace this exciting... more
The Emerging Structure of the Digital Display Marketplace - A Simple Overview - Leo Scullin *By Leo Scullin* Welcome Leo Scullin our newest MediaBizBlogger During the month of January 2011, and in review of all the market buzz of 2010, the author interviewed a coterie of thought leaders and expert practitioners in the digital advertising arena. As a result of the dialogue with the panel of experts, from the buyers and sellers... more

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