AskingSmarterQuestions.com

	About Levelwing Levelwing is a full-service digital advertising agency. Formed in August 2002 in New York City, we were born from an important realization: although many firms are skilled in the areas of more traditional offline media, few fully understand the digital space and how... more
False Directions, Discouragement and Accountability - Steve Parker, Jr –Levelwing By Steve Parker Jr. Have you ever been told, 'there are no shortcuts to success,' 'there is no easy road,' or 'practice makes perfect'? We've all heard something to that effect. In fact, it may be safe to assume we have all personally dolled out that same sage advice a time or two. Yet, when it comes to practice, many of us look for the quick fix, the easy... more
Lack of Digital Strategy & Accountability is Killing Brands - Steve Parker, Jr.-Levelwing By Steve Parker Jr. 'Doing' is not strategic insight. Just because it is measurable does not mean it is accountable. If you are reading this and don't own a smartphone, you might as well stop right now. You won't understand nor can you be helped at this point – the technology world has passed you by. To the rest of you who have an iPhone or... more
Agency and Client Relationships: Fees and Services - Steve Parker, Jr.-Levelwing By Steve Parker Jr. I previously wrote an article about the relationship between agencies and clients. In it, I gave six rules for building better agency/client relationships. It was well received by many in the industry... more
Five Meaningful Changes You Can Make in Spite of Doubt - Steve Parker, Jr. By Steve Parker Jr. This time of year is generally reserved for reflection of time passed, experiences had, people who have come into our lives and those whom have passed through. It is also a great time to celebrate what the future holds. But the future, however exciting, can be filled with angst. That said, many times in life we don't make decisions because of... more
Words Have the Power to Change Our Lives - Steve Parker, Jr.-Levelwing By Steve Parker Jr. A word has the power to change your life. Think about that for a moment because it is literally an Earth-moving statement – to change your life. For more than a decade, technology has brought words into our lives more than ever before. No longer are words just what we hear, write or read – they have become what we create and how we... more

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