Unleavened Media

	About Levi Shapiro Levi Shapiro is a Partner at TMT Strategic Advisors, a research and strategy firm focusing on the technology, media and telecom sectors. Clients are split evenly between early-stage, Israeli start-ups and large entities like NTT DoCoMo, OpenTV and the Australian government. During a 15 year career in media and technology, Levi Shapiro... more
Social Media Ad Campaigns that Achieve the Unthinkable- 100% Response Rates - Levi Shapiro By Levi Shapiro Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original. The lack of originality is one reason ads and sponsored stories on Facebook... more
Coca Cola's Secret Weapon for World Domination- Mobile Marketing - Levy Shapiro By Levi Shapiro Tom Daly feels cheated. The Group Director of Global Connections (see Management Plan) leads the company's mobile marketing efforts, which is currently around 4% of marketing spend. "Every day, there are 1.7 billion transactions of our product. With 6... more
From Tel Aviv to Texas: Israeli Companies at SXSW - Levi Shapiro By Levi Shapiro SXSW celebrates its 25th year this week, with 250,000 visitors expected during the 10 day music, film and interactive festival in Austin. Social media platform companies such ... more
The Year in Mobile: 2011 Winners and Losers - Levy Shapiro By Levi Shapiro 2011 was a big year for Smartphones. Wireless research firm Vision Mobile has released its 2011 Global Smartphone and OS Study. The news is... more
Mobile World Congress-Barcelona-Israeli Telecom Companies - Levi Shapiro By Levi Shapiro 150 Israeli companies will exhibit next week at the GSMA Mobile World Congress in Barcelona. As the 4th largest delegation (after the US, Britain and France), one of every 13 booths will be hosted by an Israeli telecom company. You can find these exhibitors at centralized pavilions hosted by the ... more

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