Unleavened Media

	About Levi Shapiro Levi Shapiro is a Partner at TMT Strategic Advisors, a research and strategy firm focusing on the technology, media and telecom sectors. Clients are split evenly between early-stage, Israeli start-ups and large entities like NTT DoCoMo, OpenTV and the Australian government. During a 15 year career in media and technology, Levi Shapiro... more
Regulator Redux: Telecom Commissioners Talk Policy - Levi Shapiro By Levi Shapiro The annual Pacific Telecom Council (PTC) conference is known as the "Davos of Telecom". For 34 years, CEO's and telecom regulators descend on Hawaii to sip Mai Tai cocktails and spar over policy. This year, regulators from the US, Japan, Germany and New Zealand... more
Eleven Digital Media Surprises in 2011 - Levi Shapiro By Levi Shapiro It is 11-11-11, a good excuse to review eleven of the biggest digital media surprises of 2011. 1. Cable Advertising Fights Back: Back in 2002, aggregate audience for cable television overtook broadcast networks. In the interim, brands and agencies have been slow to transition ad budgets. At $9.3 billion, this year's cable... more
Hispanic Mobile Advertising: The Challenge is the Creative - Levi Shapiro By Levi Shapiro This week, eMarketer revised upward their estimate for 2011 US mobile advertising to $1.23 billion, a 60% increase from 2010. Because Hispanics are the most likely group to own a Smartphone and access the internet via their Smartphone (Nielsen), the brands are paying attention. A survey for PepsiCo found that 50 percent of Fortune 100 consumer... more
Mexico: Social Media vs. the Drug Cartels - Levi Shapiro By Levi Shapiro Social Media in Mexico is booming, but its more than just Farmville and LOL cats. As Mexican society copes with increasing narco-violence in... more
Virtuality is Reality: Mainstream Music Artists Go DIY - Levi Shapiro By Levi Shapiro David Broza is a successful singer-songwriter, with hits spanning three decades, a "Royal Medal of Honor" from King Juan-Carlos of Spain and nominated for Univision's 2011 "Man of the Year". So why would an artist with gold records in ... more

More Unleavened Media Mexico: Social Media vs. the Drug Cartels - Levi Shapiro Virtuality is Reality: Mainstream Music Artists Go DIY - Levi Shapiro Abby Joseph Cohen: Fix the US Education System - Levi Shapiro "Social Media Needs TV and TV Needs Social Media" - Levi Shapiro TechCrunch Disrupt- Israeli Start-ups - Levi Shapiro Hispanic Advertising- What Works & Why - Levi Shapiro 2012 Mobile Trends- Mobile Commerce, Product Ecosystems, Location Integration - Levi Shapiro TiVo Skips Past the DVR - Levi Shapiro Eureka Turns 25 - Levi Shapiro Interactive Advertising: In Search of a Business Model - Levi Shapiro archive