We Assume It's A 'Do': HSN to Debut Jewelry Line Designed By the Editors of Glamour Magazine - Linda Moss - MediaBizBloggers

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Published: July 23, 2010 at 04:44 PM GMT
Last Updated: July 23, 2010 at 04:44 PM GMT

By Linda Moss

Elle Magazine has a namesake jewelry line, and now Conde Nast's Glamour Magazine is following suit. It is teaming up with HSN to create a collection of bling and baubles, the home shopping network said Thursday.

The Glamour Jewelry Collection, designed by the magazine's fashion team, will premiere Aug. 18 on HSN, which has the line exclusively. The jewelry line is Glamour's first foray into the accessories business. Well, with advertising at magazines sinking like the Titantic, we guess it makes sense for Glamour to look for new ways "to extend its brand," to use that ridiculous marketing-speak term.

Caption: Some of Glamour Magazine's bling for HSN

"Reimagining what Glamour looks like in jewelry form has been a blast," Jen Weinberg, Glamour's special projects editor, said in a canned statement. "We are thrilled to partner with HSN to develop a collection that offers the perfect finishing touches for any wardrobe."

This is the first time that HSN has partnered with a publication to create a namesake line, according to the home shopping network.

Caption: A fringe necklace from Glamour's HSN collection

Glamour's fashion and accessories editors have teamed up with HSN to develop the collection, featuring everything from hot new trends to classics, each for less than $100.

The collection will have four new offerings a year, and Glamour's style editor Tracey Lomrantz will present it on air.

The product assortment includes necklaces, earrings, bracelets and rings, and the premiere fall line will focus on four key trends: American Luxury; Charms & Chains, Sparkle & Shine; and Eye Candy.

"We are excited to offer our customers an exclusive jewelry collection from Glamour that captures this season's must-have trends and styles," said John Bosco, HSN's senior vice president of merchandising. "In working with one of today's top fashion publications, we are confident this collection will appeal to HSN's consumers and integrate seamlessly with our existing high-quality HSN jewelry pieces."

The Glamour Jewelry Collection will debut on HSN at 2 a.m., which is not exactly primetime on the East Coast. That kind of scheduling is often not a good sign about HSN's hopes for merchandise.

Linda Moss is a blogger and freelance writer, a veteran of business journalism who specializes in media and entertainment. She currently writes for www.NJSpotlight.com, www.TVNewsCheck.com  and www.NewJerseyNewsroom.com . Moss previously worked for Multichannel News and was part of the launch team of Crain's New York Business. Linda can be reached at lmoss428@aol.com.

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