Married to the Media

	About Maren Yeska Maren began her TV addiction early. One of her first memories is of watching "Video Village" (a 1960 game show hosted by Monte Hall) while sitting on her grandpa's lap munching slices of american cheese. She was two. In grade school, she was an avid fan of "Bewitched", "Jeannie", "Addams Family",... more
The ABC Upfront: Chicago-Style - Married to the Media By Maren Yeska For those of us at Chicago agencies, the Upfronts are hosted by our local network affiliates. They pick up a satellite feed from the New York presentation, so we're seeing exactly what New York sees in real time. The station will host one big presentation in some large local meeting place, so that all invitees throughout the Chicago ad... more
"This American Life": Back on Showtime (and Live in Theaters) by Popular Demand By Maren Yeska   The popular radio show, This American Life, was born and is still produced in Chicago. Hosted by Ira Glass, it was first presented on WBEZ, Chicago’s NPR affiliate, in 1995. By 1996 it was being distributed nationally. More than 500 public radio stations... more
May Sweeps Preview: New Episodes, New Dilemmas for Top Series By Maren Yeska   New post-strike episodes of our favorite primetime shows have been trickling out onto the airwaves for the past few weeks. But for those top-rated shows, the ones we all have been waiting for most anxiously, new first-run episodes have been saved for May sweeps, of... more
A&E: Inside the Chicago Upfront Presentation By Maren Yeska   When I worked in agencies in St. Louis more than 10 years ago, going to an upfront presentation meant a visit from my rep, a tape and some pizzas in the conference room over lunch hour. We watched the shows, sometimes played a game to predict how they’d do or how ... more
Immerse Yourself in Emerging Media: A Look at Hot New Products By Maren Yeska   About a week ago, I attended a presentation at my agency given by editors of Popular Science magazine. They had just attended the Consumer Electronics Show and seen some amazing new things,... more

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