MaryLee Sachs

	About MaryLee Sachs Senior Marketing Consultant/Speaker/Author MaryLee launched her book, The Changing MO of the CMO – How the Convergence of Brand and Reputation Has Affected Marketers, at the Cannes Lions International Festival of Creativity in June. As the former global head of consumer marketing of Hill & Knowlton, she has spent... more
Conference Board "Branding in the Social Media World" - MaryLee Sachs By MaryLee Sachs Social media understanding seems to be splintering if last week's Conference Board seminar on "Branding in the Social Media World" is anything to go by. Let's face it – social media is such an enormous 'bucket' that it's difficult to know what level to pitch it, and this seminar had everything from absolute beginners to... more
The Impact of Digital on Growth Strategies for CMOs - MaryLee Sachs By MaryLee Sachs In the last quarter of 2011, I worked with TNS on a project to generate a "voice of the CMO" report, providing qualitative feedback from CMOs to the key themes from TNS' annual Digital Life Study. The Study itself is a robust quantitative piece of work based on... more
Social Mobility Proves Critical for Political Brands - MaryLee Sachs By MaryLee Sachs Yesterday's release of Sociagility's study of social media performance by Republican primary candidates is timely for today's Iowa caucus. It correlates strongly with Iowa... more
The New Marketing Sieve? - MaryLee Sachs By MaryLee Sachs Last week I attended a new CMO event – the North American CMO Conference –held at MoMA's Education Center in New York City. It was organized by the CMO Conference organization based in Zurich, and was the first of its kind to be held Stateside. Previous such conferences have been held in Zurich and Singapore. One thing that... more
The CMO Club Thought Leadership Summit – CMO Panel Speaks Out - MaryLee Sachs By MaryLee Sachs I was fortunate enough to moderate a panel of CMOs at the recent The CMO Club Leadership Summit to touch on some of the key themes in my new book, The Changing MO of the CMO – How the Convergence of Brand and Reputation is Affecting Marketers. Joining me were two of my book interviewees – Danette Leighton of The Pac-12 and... more

More MaryLee Sachs The New Marketing Sieve? - MaryLee Sachs The CMO Club Thought Leadership Summit – CMO Panel Speaks Out - MaryLee Sachs Winning the Marketing War - MaryLee Sachs The Changing MO of the CMO – How the Convergence of Brand and Reputation is Affecting Marketers Globally - MaryLee Sachs