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Media Malfeasance

Matthew Greene About Matthew Greene

Matthew Greene has over twenty-five years of strategic advertising and marketing experience working with blue-chip companies. In January 2002, Matt founded Blue Ribbon Digital (BRD), a leading online advertising and marketing services firm that develops, leverages and manages large-scale online advertising initiatives on behalf of dominant... more

All's Quiet on the Digital Front, Damn It. - Matthew Greene - MediaBizBloggers
By Matthew Greene

Finally recovering from a frenetic end-of-year round of celebrations in December including approximately 15 breakfast meetings, 15 luncheons and 10 dinner events. And with some difficult due diligence at the gym, I think I'm back on the right track and ready to rock 'n rolla' in Twenty10.

The one thing I heard over and over again from... more


Social Smocial - Matthew Greene - MediaBizBloggers
By Matthew Greene

Whoosh… look, up in the sky! It's a bird. It's a plane. No, it's the unrelenting thud of marketers wasting their time (and mine) on social media to drive traffic and transactions on the Interweb.

According to today's eMarketer article based on a September '09 MarketingProfs survey conducted among both B2B & B2C marketers... more


UP is the new UP - Matthew Greene - MediaBizBloggers
By Matthew Greene

I tend to like hard data, not soft data; engaged and measurable consumer activity, not passive activity; improved results at retail and e-commerce, not 'oh well' acceptance that 'flat is the new up'—a currently popular belief amongst old-line media defenders.

To that point, I recently read an article in the Grey Lady ... more


Media Malfeasance: Observations From the Front Lines: Still Wondering…Why Is There So Little Online Media Advertising? - Matthew Greene - MediaBizBloggers
By Matthew Greene

I feel so strongly about the bone-headed math that agencies and advertisers insist on perpetuating in the digital arena, I'm compelled to elaborate on my last blog -- Wondering All the Way to My Grave. For those who haven't read it, I painted a... more


Media Malfeasance: Observations from the Front Lines: Wondering All The Way to My Grave - Matthew Greene - MediaBizBloggers
By Matthew Greene

So, those of you who know me personally and professionally are well aware of the axe that I grind, everyday, in every way. In fact, I'm busy now editing the inscription that will by my epitaph:

'Here lies Matthew Greene. He died wondering whether the marketers and their agencies that never spent more than 30% of... more



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